Customer.io vs Privy Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Customer.io | Privy | |
|---|---|---|
| Starts at | $100/mo | $24/mo |
| Number of plans | 3 | 2 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | usage-based | usage-based |
Essentials
- 5k profiles (people + objects)
- AI Agent with core execution skills
- 1 million emails per month
- 2 object types
- Visual workflow builder
- LLM actions with 100K credit sample
- Email and community support
- Basic data integrations
Premium
- Custom profile volume & pricing
- Custom email volume & pricing
- 10 object types
- Elevated Agent limits + custom skills
- Daily Routines (scheduled tasks)
- Premium chat & email support
- 90-day onboarding support
- HIPAA Compliance*
- Premium data integrations
Enterprise
- Our best pricing on profile & email volume
- Custom Agent limits + execution skills
- Priority technical support
- Migration support*
- Dedicated Customer Success Manager*
- Dedicated hardware
- Audit logging & data governance
- Dedicated Technical Implementation Specialist*
- Shared Slack channel*
- Only pay for mailable contacts
- Send unlimited emails
- Email and SMS campaigns
- Advanced pop-up design and targeting
- Email & live chat support
- Email and SMS automations
- Advanced targeting and segmentation
- 3rd-party integrations
- Unlimited email sends
- Advanced reporting
Pop-ups & Displays only
- Extensive template library
- Landing pages
- Embedded forms
- A/B testing
- Spin-to-Win
- Cart savers and cross-sell pop-ups
- Multi-Step and Quizzes
- Exit intent pop-ups
Customer.io vs Privy FAQ
- Which one is cheaper?
- Privy is the cheaper option, starting at $24/mo vs $100/mo for Customer.io.
- Can I use either one for free?
- Neither has a free plan. But Privy offers a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Customer.io: They're positioned mid-to-upper market for marketing automation — not trying to compete with Mailchimp on price, but undercutting Braze or Iterable on entry cost while targeting the same product-led growth companies. The $100 floor is accessible, but the annual Premium commitment signals they're really after funded startups and scaling SaaS teams. Privy: At $30/mo entry-level, Privy is positioned as a budget-friendly alternative to Klaviyo or Omnisend, targeting small Shopify merchants who want basic email + conversion tools without enterprise pricing. They're not trying to win sophisticated email marketers — they're fishing for bootstrapped DTC brands that need simplicity over power.
Keep tabs on both.
We'll monitor pricing changes for Customer.io and Privy and let you know when something moves.