Customer.io vs Privy Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Customer.io pricing | Privy pricing | |
|---|---|---|
| Starts at | $100/mo | $24/mo |
| Number of plans | 3 | 2 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | hybrid | usage-based |
Price is one row. To weigh the features too, use our feature comparison template →
Essentials
- 5k profiles (people + objects)
- AI Agent with core execution skills
- 1 million emails per month
- 2 object types
- Visual workflow builder
- Email and community support
- Basic data integrations
Premium
- Custom profile volume & pricing
- Custom email volume & pricing
- 10 object types
- Elevated Agent limits + custom skills
- Daily Routines (scheduled tasks)
- Premium chat & email support
- 90-day onboarding support
- HIPAA Compliance*
- Premium data integrations
Enterprise
- Our best pricing on profile & email volume
- Custom Agent limits + execution skills
- Priority technical support
- Migration support*
- Dedicated Customer Success Manager*
- Priority throughput & sending capacity*
- Audit logging & data governance
- Dedicated Technical Implementation Specialist*
- Shared Slack channel*
Total
Popular- Only pay for mailable contacts
- Send unlimited emails
- Credits rollover to next billing period
- Email and SMS campaigns
- Advanced pop-up design and targeting
- Email & live chat support
- Email and SMS automations
- Advanced targeting and segmentation
- 3rd-party integrations
- Unlimited email sends
- Advanced reporting
Pop-ups & Displays only
- Extensive template library
- Landing pages
- Embedded forms
- A/B testing
- Spin-to-Win
- Cart savers and cross-sell pop-ups
- Multi-Step and Quizzes
- Exit intent pop-ups
Customer.io vs Privy FAQ
- Which one is cheaper?
- Privy is the cheaper option, starting at $24/mo vs $100/mo for Customer.io.
- Can I use either one for free?
- Neither has a free plan. But Privy offers a free trial.
- How do they charge?
- Different approach here. Customer.io uses hybrid pricing, while Privy goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Customer.io: Mid-market with a developer-friendly lean: the $100 entry is far below enterprise-grade tools like Braze, but there's no free plan or trial like some competitors offer. The 12-months-free Startup Program for companies under $10M raised is the real acquisition play, getting early-stage teams embedded before they scale into paid. Privy: Privy sits in the budget-to-mid range of the ecommerce marketing stack, undercutting Klaviyo's entry pricing while still bundling SMS and pop-ups that competitors often charge extra for. It's clearly courting small Shopify merchants who want one tool instead of stitching together separate pop-up and email vendors.
Still deciding? See the best Customer.io alternatives or the best Privy alternatives, ranked with verified pricing.
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