Customer.io vs ReferralCandy Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Customer.io pricing | ReferralCandy pricing | |
|---|---|---|
| Starts at | $100/mo | $39/mo |
| Number of plans | 3 | 4 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Essentials
- 5k profiles (people + objects)
- AI Agent with core execution skills
- 1 million emails per month
- 2 object types
- Visual workflow builder
- Email and community support
- Basic data integrations
Premium
- Custom profile volume & pricing
- Custom email volume & pricing
- 10 object types
- Elevated Agent limits + custom skills
- Daily Routines (scheduled tasks)
- Premium chat & email support
- 90-day onboarding support
- HIPAA Compliance*
- Premium data integrations
Enterprise
- Our best pricing on profile & email volume
- Custom Agent limits + execution skills
- Priority technical support
- Migration support*
- Dedicated Customer Success Manager*
- Priority throughput & sending capacity*
- Audit logging & data governance
- Dedicated Technical Implementation Specialist*
- Shared Slack channel*
Basic
- Unlimited campaigns
- Custom coupon codes
- Flexible payouts (cash + store credit)
- All integrations (Klaviyo, Tremendous & more)
- Full API access
Grow
Popular- Unlimited campaigns
- Custom coupon codes
- Flexible payouts (cash + store credit)
- All integrations (Klaviyo, Tremendous & more)
- Full API access
Scale
- Unlimited campaigns
- Custom coupon codes
- Flexible payouts (cash + store credit)
- All integrations (Klaviyo, Tremendous & more)
- Full API access
Enterprise
- Unlimited campaigns
- Custom coupon codes
- Flexible payouts (cash + store credit)
- All integrations (Klaviyo, Tremendous & more)
- Full API access
Customer.io vs ReferralCandy FAQ
- Which one is cheaper?
- ReferralCandy is the cheaper option, starting at $39/mo vs $100/mo for Customer.io.
- Can I use either one for free?
- Neither has a free plan. But ReferralCandy offers a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Customer.io: Mid-market with a developer-friendly lean: the $100 entry is far below enterprise-grade tools like Braze, but there's no free plan or trial like some competitors offer. The 12-months-free Startup Program for companies under $10M raised is the real acquisition play, getting early-stage teams embedded before they scale into paid. ReferralCandy: At $39-$799/mo this sits mid-market — pricier than bare-bones referral widgets but nowhere near enterprise loyalty suites, and the hybrid model lets them undercut on entry price while still capturing upside from high-volume merchants. They're chasing growth-stage Shopify/BigCommerce brands who've outgrown DIY referral hacks but aren't ready for a full loyalty platform.
Still deciding? See the best Customer.io alternatives or the best ReferralCandy alternatives, ranked with verified pricing.
Stop checking your competitors manually.
Outmano watches your competitors' prices and features for you. See how competitor pricing monitoring works.
Try Outmano free »
14-day free trial