Customer.io vs Tolt Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Customer.io | Tolt | |
|---|---|---|
| Starts at | $100/mo | $69/mo |
| Number of plans | 3 | 4 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | hybrid | flat-rate |
Essentials
- 5k profiles (people + objects)
- AI Agent with core execution skills
- 1 million emails per month
- 2 object types
- Visual workflow builder
- Email and community support
- Basic data integrations
Premium
Popular- Custom profile volume & pricing
- Custom email volume & pricing
- 10 object types
- Elevated Agent limits + custom skills
- Daily Routines (scheduled tasks)
- Premium chat & email support
- 90-day onboarding support
- HIPAA Compliance*
- Premium data integrations
Enterprise
- Our best pricing on profile & email volume
- Custom Agent limits + execution skills
- Priority technical support
- Migration support*
- Dedicated Customer Success Manager*
- Dedicated hardware
- Audit logging & data governance
- Dedicated Technical Implementation Specialist*
- Shared Slack channel*
Basic
- Unlimited affiliates and referrals
- Manual payouts
- Resources page
- 2 programs
- 3 partner groups
- 3 team members
- 3 commission flows
- Email notifications
Growth
Popular- Unlimited affiliates and referrals
- Auto payouts (fast global payouts with 2% processing fee)
- PayPal, Wise, local bank, crypto and wire payouts
- Invoices for affiliates
- Collecting W-9/W-8 forms and filing 1099s
- 5 programs
- 5 partner groups
- 5 team members
- 5 commission flows
- Resources page
- Custom affiliate commissions
- Double sided rewards (coupons)
- Customizable email notifications
- Custom domain (i.e. affiliates.domain.com)
- No powered by link
Pro
- Unlimited affiliates and referrals
- Auto payouts (fast global payouts with 2% processing fee)
- Custom payout methods
- Invoices for affiliates
- Collecting W-9/W-8 forms and filing 1099s
- Unlimited programs
- Unlimited partner groups
- Unlimited team members
- Unlimited commission flows
- Resources page
- Custom affiliate commissions
- Double sided rewards (coupons)
- Customizable email notifications
- Custom domain (i.e. affiliates.domain.com)
- Dedicated Slack channel
- No powered by link
Enterprise
- Unlimited affiliates and referrals
- Auto payouts (fast global payouts with 2% processing fee)
- Invoices for affiliates
- Collecting W-9/W-8 forms and filing 1099s
- Custom payout methods
- Unlimited programs
- Unlimited partner groups
- Unlimited team members
- Unlimited commission flows
- Dedicated Slack channel
- Priority support
- No powered by link
Customer.io vs Tolt FAQ
- Which one is cheaper?
- Tolt is the cheaper option, starting at $69/mo vs $100/mo for Customer.io.
- Can I use either one for free?
- Neither has a free plan. But Tolt offers a free trial.
- How do they charge?
- Different approach here. Customer.io uses hybrid pricing, while Tolt goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Customer.io: At $100/mo entry, Customer.io undercuts enterprise CDPs but prices well above lightweight email tools, positioning itself as the mid-market to upper-mid-market choice for teams that have outgrown basic ESPs. The 10x leap to Premium suggests they're not fighting for budget-conscious buyers at scale — they want teams willing to pay for sophistication. Tolt: Sits mid-to-premium compared to bare-bones affiliate tools, but the $69 floor with no free plan signals they're not chasing hobbyists — they want businesses that already have real revenue moving through partnerships. Enterprise custom pricing at $50k+/month in earnings shows they're happy to scale up and capture larger programs too.
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