Dagster vs Hightouch Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Dagster Hightouch
Starts at $10/mo Custom
Number of plans 3 3
Free plan
Free trial
Pricing model usage-based usage-based

Solo Plan

$10/mo
  • Pay-as-you-go $0.040/credit
  • 1 User
  • 1 Code location
  • 1 Deployment
  • 30-day free trial

Starter Plan

$100/mo
  • Pay-as-you-go $0.035/credit
  • Up to 3 Users
  • 5 Code locations
  • 1 Deployment
  • Catalog Search
  • 30-day free trial

Pro Plan

Custom
  • Unlimited code locations
  • Unlimited deployments
  • Cost Tracking and Insights
  • Personalized Onboarding Support
  • Private Slack channel
  • Uptime SLAs
  • Custom Security Questionnaires

Agentic Marketing Platform

Custom
  • Pre-set amount of monthly personalized actions
  • Integrations with any marketing platform
  • Enterprise security
  • Observability features

Composable CDP

Custom
  • Unlimited user seats
  • Premium extensions
  • Advanced observability
  • Enterprise security
  • Advanced access management
  • Dedicated expert support
  • Custom SLAs
  • Data Agents

Basic Reverse ETL

$0/mo
  • Up to 2 active syncs
  • Unlimited destination count
  • Unlimited user seats

Dagster vs Hightouch FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Hightouch has a free plan. Dagster doesn't — though they do offer a free trial.
How do they charge?
Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Dagster: At $10-$100/mo for self-serve tiers, Dagster is undercutting Prefect and positioning against Airflow's operational overhead cost rather than competing on raw price with open-source. They're going after the mid-market data team that wants managed orchestration without paying Astronomer-level enterprise prices. Hightouch: Hightouch is positioning as the premium, warehouse-native alternative to legacy CDPs like Segment or mParticle — they're not competing on price, they're competing on architecture. The free tier undercuts traditional CDPs on entry cost, but the custom pricing on upper tiers signals they're hunting mid-market and enterprise deals where ACV justifies a sales motion.

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