dbt Labs vs RudderStack Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| dbt Labs pricing | RudderStack pricing | |
|---|---|---|
| Starts at | $100/mo | $265/mo |
| Number of plans | 4 | 3 |
| Free plan | ||
| Free trial | ||
| Pricing model | hybrid | usage-based |
Price is one row. To weigh the features too, use our feature comparison template →
Developer
- Browser-based IDE
- Multi-factor authentication (MFA)
- Job scheduling and monitoring
- CI checks on Github and GitLab
- Upgrade to the latest dbt release automatically
Starter
- Lineage with dbt Catalog
- Define & query metrics with dbt Semantic Layer
- dbt Semantic Layer basic
- API access
Enterprise
- Column-level lineage in dbt Catalog
- Governed metrics with caching
- Multi-project architecture (dbt Mesh)
- SSO, Role-Based Access Control, and SCIM provisioning
- Priority suport with SLAs
Enterprise+
- PrivateLink
- IP Restrictions
- Run dbt in your own environment (Hybrid Projects)
Free
- 16 SDK sources
- 200+ cloud destinations
- Warehouse destinations
- Reverse ETL
Growth
Popular- Unlimited team members
- Unlimited tracking plans
- 30 minute warehouse sync
- 2 workspaces
- 25 reverse ETL connections
Enterprise
- 5 minute warehouse sync
- Unlimited Transformations
- Access to Profiles & Data Apps
- HIPAA
- SSO
- White glove support
dbt Labs vs RudderStack FAQ
- Which one is cheaper?
- dbt Labs starts lower at $100/mo, compared to $265/mo for RudderStack.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. dbt Labs uses hybrid pricing, while RudderStack goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. dbt Labs: dbt Labs isn't competing on price — the free Developer tier is a land-and-expand move, not a signal they're the budget option. They're positioning as the category-defining standard for analytics engineering, so the real competition is convincing teams to pay for orchestration and governance instead of duct-taping open-source dbt Core themselves. RudderStack: RudderStack sits mid-market — pricier than piecing together open-source alternatives yourself, but meaningfully cheaper than Segment at comparable volumes. They're courting engineering-led teams who want CDP power without the enterprise sales cycle or the premium markup Segment commands.
Still deciding? See the best dbt Labs alternatives or the best RudderStack alternatives, ranked with verified pricing.
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