DevRev vs Plain Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Mini
- Conversational interface on every surface: desktop app, mobile app, browser.
- Accurate search across all your org's data
- Basic task automation to eliminate time-killing admin
- One-click connectors integrate your data in seconds (see table below)
- Bronze-level support + free training on DevRevU
Pro
- Connectors Marketplace with 100s of data integrations and snap-ins
- Accurate, contextual answers with conversational analytics (Text2SQL)
- Agent Studio to build and deploy agents, no coding needed
- Silver-level support
- Discounted credits via subscription models
- Support App
- Observe App
Max
- Embedded team – from our Applied AI department
- Conversational analytics fine-tuned for your unique needs
- Enterprise-grade security including SCIM for automated user provisioning
- Near real-time AirSync to keep your data up to date
- Gold-level support
- Max Support App
- Max Observe App
Foundation
- +2,000 credits / mo
- Slack, email, in-app channels
- Ari AI agent included
- Linear, Jira integrations
- Customer cards
- AI workflows
- Sidekick AI assistant
- Get help via email + chat
Horizon
- +15,000 credits / mo
- Microsoft Teams
- SLAs and Business hours
- Escalation paths
- Help Center, Knowledge Base
- CRM integrations
- Reporting themes
- AI suggested responses
- Priority support via Slack
Frontier
- + Custom credits
- Discord channels
- Lookup with Cursor
- Custom workspaces
- Custom contracting
- Advanced security
- SSO and SCIM
- Custom AI + bring your own agent
- Dedicated CSM + white glove onboarding
DevRev vs Plain FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- DevRev has a free plan. Plain doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. DevRev uses usage-based pricing, while Plain goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. DevRev: Sitting against tools like Zendesk, Linear, and Intercom, DevRev is positioning itself as a modern alternative that blurs the line between customer support and product development. The free tier gets them in the door against incumbents, but the custom pricing on paid plans suggests they're not competing on being the cheapest — they're pitching value to teams who want a unified platform. Plain: At $35/seat, they're undercutting Intercom and Zendesk's mid-market plans but positioning above bare-bones tools like Crisp or Freshdesk's entry tiers. They're going after product-led companies that want a modern, developer-friendly support tool without enterprise pricing.
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