DevRev vs Plain Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

DevRev Plain
Starts at Custom $35/mo
Number of plans 3 3
Free plan
Free trial
Pricing model custom per-seat

Mini

$0/mo

Pro

Custom

Max

Custom

Foundation

$35/mo
  • +2,000 credits / mo
  • Slack, email, in-app channels
  • Ari AI agent included
  • Linear, Jira integrations
  • Help Center, Knowledge Base
  • Customer cards
  • AI workflows
  • Sidekick AI assistant
  • Get help via email + chat

Horizon

Popular
$299/mo
  • +15,000 credits / mo
  • Microsoft Teams
  • SLAs and Business hours
  • Escalation paths
  • CRM integrations
  • Reporting themes
  • AI suggested responses
  • Priority support via Slack

Frontier

Custom
  • + Custom credits
  • Discord channels
  • Lookup with Cursor
  • Custom workspaces
  • Custom contracting
  • Advanced security
  • SSO and SCIM
  • Custom AI + bring your own agent
  • Dedicated CSM + white glove onboarding

DevRev vs Plain FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
DevRev has a free plan. Plain doesn't — though they do offer a free trial.
How do they charge?
Different approach here. DevRev uses custom pricing, while Plain goes with per-seat. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. DevRev: Hard to peg them as cheap or premium when two of three tiers hide the price tag — that opacity itself is the positioning move, aimed at buyers who expect enterprise-style negotiation rather than a credit card swipe. They're competing less on being the 'affordable Zendesk alternative' and more on being the AI-native platform that justifies a custom quote. Plain: Foundation undercuts most support-tooling competitors at $35/seat, positioning Plain as the affordable modern alternative for startups and small teams. But Horizon's $299/seat price point pushes them into premium territory fast, so they're really playing a barbell strategy — cheap to get in the door, expensive once you need real firepower.

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