Plain Pricing (2026)
Straight per-seat pricing with an annual billing commitment baked into the advertised rates — you're paying for headcount on the platform, not usage or ticket volume. No free tier means every team pays from day one, though the trial lets you kick the tires first.
- Foundation
- $35/mo per seat
- Horizon Popular
- $299/mo per seat
- Frontier
- Contact Sales
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Foundation
- +2,000 credits / mo
- Slack, email, in-app channels
- Ari AI agent included
- Linear, Jira integrations
- Help Center, Knowledge Base
- Customer cards
- AI workflows
- Sidekick AI assistant
- Get help via email + chat
Horizon
Popular- +15,000 credits / mo
- Microsoft Teams
- SLAs and Business hours
- Escalation paths
- CRM integrations
- Reporting themes
- AI suggested responses
- Priority support via Slack
Frontier
- + Custom credits
- Discord channels
- Lookup with Cursor
- Custom workspaces
- Custom contracting
- Advanced security
- SSO and SCIM
- Custom AI + bring your own agent
- Dedicated CSM + white glove onboarding
Does Plain have a free plan?
No. There's no free-forever plan. There is a free trial that lasts 7 days, with no credit card required, and paid plans start at $35/mo.
Want free? Botpress, Chaport, and Chatwoot have free plans: see all Plain alternatives →
AI Pricing Analysis
Pricing Model
Straight per-seat pricing with an annual billing commitment baked into the advertised rates — you're paying for headcount on the platform, not usage or ticket volume. No free tier means every team pays from day one, though the trial lets you kick the tires first.
Tier Strategy
Foundation at $35/seat is clearly the small-team entry point, Horizon at $299/seat is a huge jump aimed at orgs that need advanced workflows or scale, and Frontier's custom pricing signals it's built for enterprise accounts with security/compliance asks. That 8.5x price gap between Foundation and Horizon suggests there's a lot of feature-gating happening in the middle — worth digging into what exactly unlocks at $299.
Competitive Positioning
Foundation undercuts most support-tooling competitors at $35/seat, positioning Plain as the affordable modern alternative for startups and small teams. But Horizon's $299/seat price point pushes them into premium territory fast, so they're really playing a barbell strategy — cheap to get in the door, expensive once you need real firepower.
Growth Lever
Seat count is the obvious lever given the per-seat model, but the massive price jump to Horizon implies feature depth (likely automation, integrations, or advanced routing) is what actually pushes teams to upgrade tiers, not just adding people. The startup program's 50% discount is a smart wedge to land early-stage teams cheap and expand pricing as they scale post-funding.
Plain Pricing FAQ
- How much does Plain cost?
- Paid plans start at $35/mo, going up to $299/mo for larger teams. There's also an Enterprise tier with custom pricing.
- Is there a free plan?
- No free plan. But there is a free trial, so you can test it out before paying.
- Can I try it before paying?
- Yes — there's a free trial that lasts 7 days. You don't need a credit card to start.
- How does the pricing work?
- Straight per-seat pricing with an annual billing commitment baked into the advertised rates — you're paying for headcount on the platform, not usage or ticket volume. No free tier means every team pays from day one, though the trial lets you kick the tires first.
- Is there a discount for annual billing?
- Check out our startup program for 50% off.
- Which plan makes sense for me?
- Foundation at $35/seat is clearly the small-team entry point, Horizon at $299/seat is a huge jump aimed at orgs that need advanced workflows or scale, and Frontier's custom pricing signals it's built for enterprise accounts with security/compliance asks. That 8.5x price gap between Foundation and Horizon suggests there's a lot of feature-gating happening in the middle — worth digging into what exactly unlocks at $299.
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Comparing Plain to something specific? Try Plain vs Botpress, Plain vs Chaport, or Plain vs Chatwoot. Or see the best Plain alternatives, ranked.
Set it up once. Stay ahead all year.
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