Dovetail vs Great Question Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Dovetail | Great Question | |
|---|---|---|
| Starts at | Custom | $129/mo |
| Number of plans | 2 | 2 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | custom | per-seat |
Free
- One channel
- One project
- Chat
- summarize your data to uncover trends and run analysis
Enterprise
- Unlimited Agents
- Unlimited channels
- Dashboards
- Unlimited projects
- Unlimited Docs
- Unlimited free chat queries in Slack and Teams
- folders, global tags, fields, templates
- specific summaries
- semantic search
- redaction
- compliance
- access control
- Priority support, dedicated customer success, onboarding assistance
Self-serve
- Interviews, scheduling, surveys, prototype testing, blind studies
- Observer rooms, unlimited observer seats
- Centralized participant panel
- Segment and filter participants
- Automated incentives
- CSV import
- Centralized AI Repository
- Highlights and AI tagging
- Highlight & video reel creation
- Project synthesis
- Project synthesis
- Encrypted data, GDPR DPA
- Research participants
- Video storage
- Help center & email (24/6)
- Integrate with Slack, Figma, and 50+ tools
- User Interviews B2C + B2B participant panel
Enterprise
Popular- Interviews, scheduling, surveys, prototype testing, blind studies
- Observer rooms, unlimited observer seats
- Focus groups, card sorting, tree testing
- Round robin & rolling scheduling
- Salesforce, Snowflake, Qualtrics, Databricks integrations
- AI moderation
- Centralized participant panel
- Segment and filter participants
- Automated incentives
- CSV import
- External CRM sync
- Candidate eligibility rules
- Centralized AI Repository
- Highlights and AI tagging
- Highlight & video reel creation
- Project synthesis
- AI global synthesis
- Ask AI
- MCP
- Global synthesis
- Project synthesis
- Encrypted data, GDPR DPA
- Granular access control, SSO & SCIM
- Custom consent, data retention
- Research participants
- Video storage
- Help center & email (24/6)
- Customer Success Manager, SLAs
- Concierge migration, custom terms
- Integrate with Slack, Figma, and 50+ tools
- User Interviews B2C + B2B participant panel
- HIPAA compliance at every step of the research process
Dovetail vs Great Question FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Dovetail has a free plan. Great Question doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Dovetail uses custom pricing, while Great Question goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Dovetail: Hiding all commercial pricing signals a premium positioning play — they're not competing on cost, they're competing on being the 'serious' research repository for mature UX orgs. They're going after the same enterprise research budgets as Maze and UserTesting, not the scrappy startup crowd. Great Question: Sits in the mid-market range for dedicated research ops platforms — not trying to compete on price with lightweight tools like Maze, but not as expensive as full enterprise suites. They're targeting teams serious enough about research to pay for a dedicated platform but not yet locked into a big-vendor relationship.
Still deciding? See the best Dovetail alternatives or the best Great Question alternatives, ranked with verified pricing.
Keep tabs on both.
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