Drip vs MailerLite Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Drip | MailerLite | |
|---|---|---|
| Starts at | $39/mo | $12/mo |
| Number of plans | 1 | 3 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | usage-based | usage-based |
Drip
- 1-2,500 people
- Unlimited email sends
- Email support
- Dynamic segments
- Onsite campaigns
- Up to 50 workflows
- Unlimited sub-accounts
- Open API access
- Free migration
- Personalized onboarding
Power
PopularComfort
Free
Drip vs MailerLite FAQ
- Which one is cheaper?
- MailerLite is the cheaper option, starting at $12/mo vs $39/mo for Drip.
- Can I use either one for free?
- MailerLite has a free plan. Drip doesn't — though they do offer a free trial.
- How do they charge?
- Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Drip: At $39/mo for 2,500 contacts, Drip sits mid-market — more expensive than Mailchimp's entry point but positioned as a specialist ecommerce tool rather than a generic ESP. They're going after DTC brands who've outgrown basic email and want deeper Shopify/WooCommerce integration without paying Klaviyo prices. MailerLite: They're playing the affordable-but-not-cheap angle, undercutting Mailchimp and ActiveCampaign while staying above the race-to-zero crowd. The target is cost-conscious small businesses and indie creators who've outgrown free tools but can't justify $50-100/mo for a list that's still growing.
Still deciding? See the best Drip alternatives or the best MailerLite alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for Drip and MailerLite and let you know when something moves.