Drip vs MailerLite Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Drip MailerLite
Starts at $39/mo Custom
Number of plans 1 4
Free plan
Free trial
Pricing model usage-based hybrid

Drip

$39/mo
  • 1-2,500 people
  • Unlimited email sends
  • Email support
  • Chat and email support
  • Dynamic segments
  • Onsite campaigns
  • Up to 50 workflows
  • Unlimited sub-accounts
  • Open API access
  • Free migration
  • Personalized onboarding

Power

Popular
Custom

Comfort

Custom

Free

$0/mo

Enterprise

Custom

Drip vs MailerLite FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
MailerLite has a free plan. Drip doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Drip uses usage-based pricing, while MailerLite goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Drip: At $39/mo for 2,500 contacts, Drip sits mid-pack against ConvertKit and Klaviyo — not the budget pick (no free plan), but not premium either. They're chasing ecommerce and content creators who've outgrown basic email tools but aren't ready for enterprise marketing automation spend. MailerLite: MailerLite has built its reputation as the budget-friendly alternative to Mailchimp and Klaviyo, and the GOLITE50 half-off-first-month promo plus 10% annual discount reinforces that they're fighting on price to win over cost-sensitive small businesses and solopreneurs. They're not chasing enterprise buyers on price — that Enterprise tier is a custom-quote afterthought for whoever's already sold on the product.

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