Drip vs Omnisend Pricing (2026)

Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

Omnisend has a free plan. Drip doesn't — though they do offer a free trial.

How do they charge?

Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.

Which one is a better deal?

Depends on what you need. Drip: At $39/mo for 2,500 contacts, Drip sits mid-market — more expensive than Mailchimp's entry point but positioned as a specialist ecommerce tool rather than a generic ESP. They're going after DTC brands who've outgrown basic email and want deeper Shopify/WooCommerce integration without paying Klaviyo prices. Omnisend: Omnisend is squarely targeting Klaviyo's mid-market flank — ecommerce brands that find Klaviyo expensive but have outgrown Mailchimp. The 30% discount for 3-month prepay suggests they're competing on price flexibility as much as features.

Still deciding? See the best Drip alternatives or the best Omnisend alternatives, ranked with verified pricing.