Drip vs Omnisend Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Drip
- 1-2,500 people
- Unlimited email sends
- Email support
- Chat and email support
- Dynamic segments
- Onsite campaigns
- Up to 50 workflows
- Unlimited sub-accounts
- Open API access
- Free migration
- Personalized onboarding
Free
Standard
Pro
PopularDrip vs Omnisend FAQ
- Which one is cheaper?
- Omnisend is the cheaper option, starting at $16/mo vs $39/mo for Drip.
- Can I use either one for free?
- Omnisend has a free plan. Drip doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Drip uses usage-based pricing, while Omnisend goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Drip: At $39/mo for 2,500 contacts, Drip sits mid-pack against ConvertKit and Klaviyo — not the budget pick (no free plan), but not premium either. They're chasing ecommerce and content creators who've outgrown basic email tools but aren't ready for enterprise marketing automation spend. Omnisend: Sits squarely in the mid-market lane — pricier than bare-bones ESPs but way cheaper than Klaviyo at similar list sizes, especially once you factor in the 30% prepay discount. They're chasing Shopify merchants who've outgrown Mailchimp but aren't ready to swallow Klaviyo's usage-based pricing curve.
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