Dub vs Short.io Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Business
- $2.5K partner payouts/month
- Basic reward structures
- Dual-sided incentives
- Program bounties
- Powerful, real-time analytics
- AI landing page generator
- REST API + MCP Server
- Real-time event webhooks
- Basic email support
Advanced
Popular- $15K partner payouts/month
- Advanced reward structures
- Embedded referral dashboard
- Email campaigns
- Messaging center
- Partner group move rules
- Risk monitoring
- Partner referral rewards
- Priority email support
Enterprise
- Unlimited partner payouts
- Volume discounts
- Access to Partner Network
- Featured in Program Marketplace
- SAML/SSO
- Audit logs
- Custom SLA
- Enterprise security & legal
- Dedicated Slack support
Free
Hobby
- Country targeting
- Referrer hiding
Pro
- Password protection
- Link expiration
- Link cloaking
- Click limit expiration
Team
Popular- City/region targeting
- Mobile deep links
- End-to-end encryption
- 99.9% uptime SLA
Enterprise
- Multiple teams
- Single sign-on (SSO)
- Raw data export to S3
- Dedicated IP
Dub vs Short.io FAQ
- Which one is cheaper?
- Short.io is the cheaper option, starting at $5/mo vs $90/mo for Dub.
- Can I use either one for free?
- Short.io has a free plan. Dub doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Dub: With no free plan and a $90 entry point, Dub skews mid-to-premium compared to scrappier link-shortener tools, positioning itself as infrastructure for serious partner marketing rather than a casual URL shortener. They're clearly chasing growth teams and marketers running real affiliate programs, not solo devs sharing links. Short.io: Short.io sits mid-to-low compared to Bitly, which charges more for similar tiers and gates basic features like custom domains harder. They're clearly going after budget-conscious teams and agencies who want Bitly-like functionality without Bitly's price tag.
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