Dub vs Testimonial.to Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Dub pricing Testimonial.to pricing
Starts at $90/mo $25/mo
Number of plans 3 5
Free plan —
Free trial
Pricing model hybrid hybrid

Price is one row. To weigh the features too, use our feature comparison template →

Business

$90/mo
  • $2.5K partner payouts/month
  • Basic reward structures
  • Dual-sided incentives
  • Program bounties
  • Powerful, real-time analytics
  • AI landing page generator
  • REST API + MCP Server
  • Real-time event webhooks
  • Basic email support

Advanced

Popular
$300/mo
  • $15K partner payouts/month
  • Advanced reward structures
  • Embedded referral dashboard
  • Email campaigns
  • Messaging center
  • Partner group move rules
  • Risk monitoring
  • Partner referral rewards
  • Priority email support

Enterprise

Custom
  • Unlimited partner payouts
  • Volume discounts
  • Access to Partner Network
  • Featured in Program Marketplace
  • SAML/SSO
  • Audit logs
  • Custom SLA
  • Enterprise security & legal
  • Dedicated Slack support

Free

$0/mo
  • Unlimited 𝕏 and LinkedIn imports
  • 2 video and 10 text testimonials (total)
  • Public testimonial page
  • Wall of Love widgets
  • White-label widgets

Starter

$25/mo
  • Unlimited text testimonials
  • 2 video testimonials (total)
  • Social & review imports
  • White-label widgets
  • Custom domain

Ultimate

Popular
$50/mo
  • Unlimited video testimonials
  • Unlimited text testimonials
  • Brand Monitor - 2,000 mentions
  • 1,000 automated invitations
  • eGift cards integration
  • Google rich snippets
  • REST API · MCP · webhooks
  • Zapier integrations etc
  • Invite team members
  • Priority support

Ultimate +

$95/mo
  • Case study collection
  • NPS surveys with auto-routing
  • AI testimonial video editor
  • Brand Monitor - 5,000 mentions
  • 3,000 automated invitations
  • Unlimited team members
  • SOC 2 Type II compliant
  • Front-of-the-queue support

Enterprise

Custom
  • Custom usage limits
  • Single sign-on (SSO)
  • SOC 2 Type II compliant
  • PO / invoices
  • Dedicated success manager

Dub vs Testimonial.to FAQ

Which one is cheaper?
Testimonial.to is the cheaper option, starting at $25/mo vs $90/mo for Dub.
Can I use either one for free?
Testimonial.to has a free plan. Dub doesn't — though they do offer a free trial.
How do they charge?
Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Dub: With no free plan and a $90 entry point, Dub skews mid-to-premium compared to scrappier link-shortener tools, positioning itself as infrastructure for serious partner marketing rather than a casual URL shortener. They're clearly chasing growth teams and marketers running real affiliate programs, not solo devs sharing links. Testimonial.to: This is a budget-to-mid-tier play in the testimonial/social proof software space — cheap enough that a $25-50/mo spend is a no-brainer for any small business, but with enough tiers to squeeze more out of agencies. They're clearly optimizing to win the long tail of solo founders and small teams rather than chasing enterprise logos head-on.

Still deciding? See the best Dub alternatives or the best Testimonial.to alternatives, ranked with verified pricing.

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