Dub vs Testimonial.to Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Dub Testimonial.to
Starts at $90/mo $25/mo
Number of plans 3 5
Free plan
Free trial
Pricing model flat-rate flat-rate

Business

$90/mo
  • $2.5K partner payouts/month
  • Basic reward structures
  • Dual-sided incentives
  • Program bounties
  • Real-time analytics
  • AI landing page generator
  • Real-time event webhooks
  • Basic email support

Advanced

Popular
$300/mo
  • $15K partner payouts/month
  • Advanced reward structures
  • Email campaigns
  • Messaging center
  • Risk monitoring
  • Embedded referral dashboard
  • Partner referral rewards
  • Priority email support

Enterprise

Custom
  • Unlimited partner payouts
  • Volume discounts
  • Access to Partner Network
  • Featured in Program Marketplace
  • SSO/SAML
  • Audit logs
  • Custom SLA
  • Dedicated Slack support

Free

$0/mo
  • Unlimited 𝕏 and LinkedIn imports
  • 2 video and 10 text testimonials (total)
  • Public testimonial page
  • Wall of Love widgets
  • White-label widgets

Starter

$25/mo
  • Unlimited text testimonials
  • 2 video testimonials (total)
  • Social & review imports
  • White-label widgets
  • Custom domain

Ultimate

Popular
$50/mo
  • Unlimited video testimonials
  • Unlimited text testimonials
  • Brand Monitor - 2,000 mentions
  • 1,000 automated invitations
  • eGift cards integration
  • Google rich snippets
  • REST API & webhooks
  • Zapier integrations etc
  • Invite team members
  • Priority support

Ultimate +

$95/mo
  • Case study collection
  • NPS surveys with auto-routing
  • AI testimonial video editor
  • Brand Monitor - 5,000 mentions
  • 3,000 automated invitations
  • Unlimited team members
  • Front-of-the-queue support

Enterprise

Custom
  • Custom usage limits
  • Single sign-on (SSO)
  • PO / invoices
  • Dedicated success manager

Dub vs Testimonial.to FAQ

Which one is cheaper?
Testimonial.to is the cheaper option, starting at $25/mo vs $90/mo for Dub.
Can I use either one for free?
Testimonial.to has a free plan. Dub doesn't — though they do offer a free trial.
How do they charge?
Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Dub: At $90–$300/mo flat, Dub is priced above scrappy link management tools but below full-stack affiliate or partnership platforms that can run $500–$1000+/mo. They're positioning as a serious tool for growth-stage teams who've outgrown Bitly but aren't ready to commit to enterprise partnership software. Testimonial.to: At $25–$95/mo, they're positioned as an accessible mid-market tool — not the cheapest thing out there, but far from enterprise-tier pricing. They're clearly going after bootstrapped SaaS founders and lean marketing teams who want a polished testimonial workflow without paying for a full-blown social proof platform.

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