Dub vs Viral Loops Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Dub | Viral Loops | |
|---|---|---|
| Starts at | $90/mo | $49/mo |
| Number of plans | 3 | 4 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | flat-rate | flat-rate |
Business
- $2.5K partner payouts/month
- Basic reward structures
- Dual-sided incentives
- Program bounties
- Real-time analytics
- AI landing page generator
- Real-time event webhooks
- Basic email support
Advanced
Popular- $15K partner payouts/month
- Advanced reward structures
- Email campaigns
- Messaging center
- Risk monitoring
- Embedded referral dashboard
- Partner referral rewards
- Priority email support
Enterprise
- Unlimited partner payouts
- Volume discounts
- Access to Partner Network
- Featured in Program Marketplace
- SSO/SAML
- Audit logs
- Custom SLA
- Dedicated Slack support
Start-up
- Lead Generation Campaigns
- Basic Integrations
- Basic Fraud Identification
- Email Notifications
- Import & Export Participants
- No-Code Installation
- Bonus Action Points
- Social Sharing Tracking
Plus
- User & Customer Referral Campaigns
- The Milestone Referral Template
- Track every Step of the Customer Journey
- Themes for Viral Loops Pages
- Custom Domain
- reCaptcha Integration
- Full API Access
Growing
Popular- Double Opt-In
- HubSpot Integration & Workflows
- Remove Viral Loops Branding
- Automated Rewarding
- Stripe Rewarding
- Tremendous Rewarding
- Referral Revenue Tracking
- Audience-specific Notifications
Power
- Dedicated Account Manager
- Concierge Implentation
- Team Member Invites
- Priority & Video Support
- Unlimited access to AI campaign assistant
- AI-Powered advance Fraud Analysis (Coming Soon)
Dub vs Viral Loops FAQ
- Which one is cheaper?
- Viral Loops is the cheaper option, starting at $49/mo vs $90/mo for Dub.
- Can I use either one for free?
- Neither has a free plan. But Dub and Viral Loops offer a free trial.
- How do they charge?
- Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Dub: At $90–$300/mo flat, Dub is priced above scrappy link management tools but below full-stack affiliate or partnership platforms that can run $500–$1000+/mo. They're positioning as a serious tool for growth-stage teams who've outgrown Bitly but aren't ready to commit to enterprise partnership software. Viral Loops: Sitting in the $49-$399 range puts Viral Loops squarely mid-market — pricier than DIY referral widgets or Rewardful-style bolt-ons, but far cheaper than enterprise loyalty/referral platforms like Talkable or Extole that hide pricing behind sales calls. They're clearly courting growth-stage startups who've outgrown free tools but aren't ready for enterprise contracts.
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