Duo Security vs Kinde Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Duo Security Kinde
Starts at $3/mo $25/mo
Number of plans 4 4
Free plan
Free trial
Pricing model per-seat usage-based

Duo Free

$0/mo
  • Add up to 10 users
  • Strong MFA
  • Seamless integrations
  • Free authenticator app

Duo Essentials

$3/mo
  • Duo Directory
  • Phishing-resistant MFA
  • Complete passwordless authentication
  • Single sign-on
  • Trusted Endpoints
  • Unlimited applications

Duo Advantage

Popular
$6/mo
  • Cisco Identity Intelligence (Cross-identity visibility, ISPM, and ITDR)
  • Duo Passport
  • Session theft protection
  • Active Directory Defense
  • Risk-Based Authentication

Duo Premier

$9/mo
  • A comprehensive package for complete Zero Trust access
  • VPN-less remote access to private resources
  • Complete device trust with endpoint protection check

Free

$0/mo
  • Subscriptions & billing
  • Email, SMS and social login
  • Multi-Factor Authentication (MFA)
  • B2B management with organizations
  • Use your own custom domain
  • Internationalization
  • Customize UI with HTML/CSS or React
  • Workflows / actions
  • Attack protection
  • Machine to machine (M2M) applications
  • 2 custom roles and 10 permissions
  • 10 feature flags
  • 5 custom properties
  • 1 webhook
  • Customizable session duration
  • 2 environments (production and development)

Pro

$25/mo
  • BYO SMS provider
  • API keys
  • Uncapped MAU
  • Uncapped organizations
  • Uncapped M2M tokens
  • Unlimited webhooks
  • Unlimited custom roles and permissions
  • Unlimited feature flags
  • Unlimited custom properties
  • Google Analytics integration
  • Remove Kinde branding
  • SOC 2 attestation report

Plus

Popular
$75/mo
  • Free enterprise SSO
  • 6% MAU discount
  • 0.1% transaction fee discount
  • API permissions (scopes)
  • Organization owned M2M apps
  • 6 environments
  • Domain restrictions
  • Workflow preview mode
  • User analysis with Hotjar
  • Early access to new features

Scale

$250/mo
  • 13% MAU discount
  • 0.2% transaction fee discount
  • 11 environments
  • Custom domain per org
  • Custom email sender per org
  • Domain allowlist per org
  • Auto-join based on domain per org
  • Assign default roles per org
  • Multi-Factor Auth (MFA) per org
  • Exempt enterprise connections for MFA
  • Exempt roles for MFA
  • MFA workflow trigger
  • SCIM (Coming soon)
  • Full ISO 27001 reports

Duo Security vs Kinde FAQ

Which one is cheaper?
Duo Security starts lower at $3/mo, compared to $25/mo for Kinde.
Can I use either one for free?
Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
How do they charge?
Different approach here. Duo Security uses per-seat pricing, while Kinde goes with usage-based. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Duo Security: At $3–$9/user/month, Duo sits in the affordable-to-mid range for identity security — well below Okta's MFA add-ons and competitive with Microsoft Authenticator bundles for orgs not already in the M365 ecosystem. They're clearly targeting security-conscious SMBs and mid-market teams that want enterprise-grade MFA without enterprise-grade pricing. Kinde: Kinde is positioning as the developer-friendly Auth0 alternative that doesn't punish you for growing — Auth0 and Okta CIC get expensive fast at scale, and Kinde's entry price is significantly lower. They're going after the startup-to-growth-stage segment that finds Auth0 overkill and Clerk too frontend-focused.

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