Kinde Pricing (2026)

Kinde runs a usage-based model where your monthly bill fluctuates with Monthly Active Users (MAUs) and Monthly Active Organizations (MAOs) — so you're paying for authentication activity, not seats. There's also a platform fee on customer transactions (0.7% on Free/Pro, stepping down to 0.5% on Scale), which means revenue-generating apps pay a tax on top of the base plan.

From $25/mo 4 plans usage-based Free plan
Free
$0/mo
Pro
$25/mo
Plus Popular
$75/mo
Scale
$250/mo
Verified Jul 26, 2026 Official pricing page
Screenshot of Kinde's pricing page showing its plans and prices
Their pricing page, captured Jul 26, 2026

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Free

$0/mo
  • Subscriptions & billing
  • Email, SMS and social login
  • Multi-Factor Authentication (MFA)
  • B2B management with organizations
  • Use your own custom domain
  • Internationalization
  • Customize UI with HTML/CSS or React
  • Workflows / actions
  • Attack protection
  • Machine to machine (M2M) applications
  • 2 custom roles and 10 permissions
  • 10 feature flags
  • 5 custom properties
  • 1 webhook
  • Customizable session duration
  • 2 environments (production and development)

Pro

$25/mo
  • BYO SMS provider
  • API keys
  • Uncapped MAU
  • Uncapped organizations
  • Uncapped M2M tokens
  • Unlimited webhooks
  • Unlimited custom roles and permissions
  • Unlimited feature flags
  • Unlimited custom properties
  • Google Analytics integration
  • Remove Kinde branding
  • SOC 2 attestation report

Plus

Popular
$75/mo
  • Free enterprise SSO
  • 6% MAU discount
  • 0.1% transaction fee discount
  • API permissions (scopes)
  • Organization owned M2M apps
  • 6 environments
  • Domain restrictions
  • Workflow preview mode
  • User analysis with Hotjar
  • Early access to new features

Scale

$250/mo
  • 13% MAU discount
  • 0.2% transaction fee discount
  • 11 environments
  • Custom domain per org
  • Custom email sender per org
  • Domain allowlist per org
  • Auto-join based on domain per org
  • Assign default roles per org
  • Multi-Factor Auth (MFA) per org
  • Exempt enterprise connections for MFA
  • Exempt roles for MFA
  • MFA workflow trigger
  • SCIM (Coming soon)
  • Full ISO 27001 reports

AI Pricing Analysis

Pricing Model

Kinde runs a usage-based model where your monthly bill fluctuates with Monthly Active Users (MAUs) and Monthly Active Organizations (MAOs) — so you're paying for authentication activity, not seats. There's also a platform fee on customer transactions (0.7% on Free/Pro, stepping down to 0.5% on Scale), which means revenue-generating apps pay a tax on top of the base plan.

Tier Strategy

Free is a genuine sandbox for early-stage builders, and Pro at $25 is the 'we're live but small' tier. The jump to Plus ($75) likely kicks in when teams need more MAU headroom or want that lower transaction fee, while Scale ($250) is squarely for compliance-heavy or high-volume products — it's the only tier with HIPAA/BAA access.

Competitive Positioning

Kinde is positioning as the developer-friendly Auth0 alternative that doesn't punish you for growing — Auth0 and Okta CIC get expensive fast at scale, and Kinde's entry price is significantly lower. They're going after the startup-to-growth-stage segment that finds Auth0 overkill and Clerk too frontend-focused.

Growth Lever

The two-sided expansion engine here is MAU growth (more users = higher bill) plus the transaction fee structure (more revenue flowing through your app = more fees paid to Kinde). HIPAA compliance as a Scale-only feature is a hard forcing function for any healthtech team, making that upgrade non-negotiable rather than optional.

Kinde Pricing FAQ

How much does Kinde cost?
Paid plans start at $25/mo, going up to $250/mo for larger teams. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get subscriptions & billing, email, sms and social login, multi-factor authentication (mfa) — plus 13 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
Kinde runs a usage-based model where your monthly bill fluctuates with Monthly Active Users (MAUs) and Monthly Active Organizations (MAOs) — so you're paying for authentication activity, not seats. There's also a platform fee on customer transactions (0.7% on Free/Pro, stepping down to 0.5% on Scale), which means revenue-generating apps pay a tax on top of the base plan.
Which plan makes sense for me?
Free is a genuine sandbox for early-stage builders, and Pro at $25 is the 'we're live but small' tier. The jump to Plus ($75) likely kicks in when teams need more MAU headroom or want that lower transaction fee, while Scale ($250) is squarely for compliance-heavy or high-volume products — it's the only tier with HIPAA/BAA access.

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Comparing Kinde to something specific? Try Kinde vs Auth0, Kinde vs Clerk, or Kinde vs Descope.

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