Okta Pricing (2026)

Straight per-seat pricing where you're paying per user per month, but the metric gets murky once you hit Professional and Enterprise — at that point Okta shifts to custom quotes, which usually means pricing based on identity volume, feature bundles, or negotiated seat blocks rather than a flat rate.

From $6/mo 4 plans per-seat Free trial Best Okta alternatives → Okta's competitors →
Starter
$6/mo per seat
Essentials Popular
$17/mo per seat
Professional
Contact Sales
Enterprise
Contact Sales
Verified Sep 30, 2026 Official pricing page

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Okta has changed its pricing 4 times since we started watching. Last change Sep 30, 2026.

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Screenshot of Okta's pricing page showing its plans and prices
Their pricing page, captured Sep 30, 2026

Starter

$6/mo per seat
  • Single Sign-On
  • Multi-Factor Authentication (MFA)
  • Universal Directory
  • 5 Workflows

Essentials

Popular
$17/mo per seat
  • Adaptive MFA
  • Privileged Access
  • Lifecycle Management
  • Access Governance
  • 50 Workflows

Professional

Contact Sales
  • Device Access
  • Privileged Access
  • Identity Security Posture Management
  • Identity Threat Protection
  • Sandbox
  • Maximum Workflows

Enterprise

Contact Sales
  • API Access Management
  • Access Gateway
  • Identity Security Posture Management
  • Machine-to-Machine Tokens

Does Okta have a free plan?

No. There's no free-forever plan. There is a free trial that lasts 30 days, and paid plans start at $6/mo.

Want free? Auth0, Clerk, and Descope have free plans: see all Okta alternatives →

AI Pricing Analysis

Pricing Model

Straight per-seat pricing where you're paying per user per month, but the metric gets murky once you hit Professional and Enterprise — at that point Okta shifts to custom quotes, which usually means pricing based on identity volume, feature bundles, or negotiated seat blocks rather than a flat rate.

Tier Strategy

Starter at $6 is really just a toe-dip for small teams needing basic SSO/MFA, while Essentials at $17 (or the oddly-placed $14 Core Essentials variant) targets growing companies that need broader app integrations and policy controls. The jump to Professional/Enterprise happens when a company needs advanced governance, lifecycle automation, or compliance features that IT and security teams can't live without — and that's exactly when Okta stops showing you a price.

Competitive Positioning

Entry pricing is aggressive and clearly built to undercut Microsoft Entra ID and even nudge out smaller identity players, making Okta look like a budget-friendly on-ramp. But hiding Professional and Enterprise pricing signals they're playing a premium, sales-led game once you're a real target — they want SMBs self-serving in the door and mid-market/enterprise buyers negotiating with a rep.

Growth Lever

The real expansion lever isn't seats — it's feature-gating: advanced identity governance, adaptive MFA, lifecycle management, and deeper integrations all sit behind the custom-quote wall. Once a company's compliance or security needs outgrow basic SSO, they're funneled straight into a sales conversation, which is where Okta actually makes its money.

Want the strategist's read on the live page? Read the AI teardown of Okta's pricing page →

Okta Pricing FAQ

How much does Okta cost?
Paid plans start at $6/mo, going up to $17/mo for larger teams. There's also an Enterprise tier with custom pricing.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial that lasts 30 days.
How does the pricing work?
Straight per-seat pricing where you're paying per user per month, but the metric gets murky once you hit Professional and Enterprise — at that point Okta shifts to custom quotes, which usually means pricing based on identity volume, feature bundles, or negotiated seat blocks rather than a flat rate.
Which plan makes sense for me?
Starter at $6 is really just a toe-dip for small teams needing basic SSO/MFA, while Essentials at $17 (or the oddly-placed $14 Core Essentials variant) targets growing companies that need broader app integrations and policy controls. The jump to Professional/Enterprise happens when a company needs advanced governance, lifecycle automation, or compliance features that IT and security teams can't live without — and that's exactly when Okta stops showing you a price.

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