How much does Okta cost?

Paid plans start at $6/mo, going up to $17/mo for larger teams. There's also an Enterprise tier with custom pricing.

Is there a free plan?

No free plan. But there is a free trial, so you can test it out before paying.

Can I try it before paying?

Yes — there's a free trial that lasts 30 days.

Okta Pricing (2026)

Straight per-seat pricing where you're paying per user per month, but the metric gets murky once you hit Professional and Enterprise — at that point Okta shifts to custom quotes, which usually means pricing based on identity volume, feature bundles, or negotiated seat blocks rather than a flat rate.

From $6/mo 4 plans per-seat Free trial Best Okta alternatives → Okta's competitors →

Starter: $6/mo per seat
Essentials Popular: $17/mo per seat
Professional: Contact Sales
Enterprise: Contact Sales

Verified Sep 30, 2026 Official pricing page

Screenshot of Okta's pricing page showing its plans and prices — Their pricing page, captured Sep 30, 2026

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Starter

$6/mo per seat

Single Sign-On
Multi-Factor Authentication (MFA)
Universal Directory
5 Workflows

Essentials

Popular

$17/mo per seat

Adaptive MFA
Privileged Access
Lifecycle Management
Access Governance
50 Workflows

Professional

Contact Sales

Device Access
Privileged Access
Identity Security Posture Management
Identity Threat Protection
Sandbox
Maximum Workflows

Enterprise

Contact Sales

API Access Management
Access Gateway
Identity Security Posture Management
Machine-to-Machine Tokens

Does Okta have a free plan?

No. There's no free-forever plan. There is a free trial that lasts 30 days, and paid plans start at $6/mo.

Want free? Auth0, Clerk, and Descope have free plans: see all Okta alternatives →

AI Pricing Analysis

Pricing Model

Tier Strategy

Starter at $6 is really just a toe-dip for small teams needing basic SSO/MFA, while Essentials at $17 (or the oddly-placed $14 Core Essentials variant) targets growing companies that need broader app integrations and policy controls. The jump to Professional/Enterprise happens when a company needs advanced governance, lifecycle automation, or compliance features that IT and security teams can't live without — and that's exactly when Okta stops showing you a price.

Competitive Positioning

Entry pricing is aggressive and clearly built to undercut Microsoft Entra ID and even nudge out smaller identity players, making Okta look like a budget-friendly on-ramp. But hiding Professional and Enterprise pricing signals they're playing a premium, sales-led game once you're a real target — they want SMBs self-serving in the door and mid-market/enterprise buyers negotiating with a rep.

Growth Lever

The real expansion lever isn't seats — it's feature-gating: advanced identity governance, adaptive MFA, lifecycle management, and deeper integrations all sit behind the custom-quote wall. Once a company's compliance or security needs outgrow basic SSO, they're funneled straight into a sales conversation, which is where Okta actually makes its money.

Want the strategist's read on the live page? Read the AI teardown of Okta's pricing page →

Okta Pricing FAQ

How much does Okta cost?: Paid plans start at $6/mo, going up to $17/mo for larger teams. There's also an Enterprise tier with custom pricing.
Is there a free plan?: No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?: Yes — there's a free trial that lasts 30 days.
How does the pricing work?: Straight per-seat pricing where you're paying per user per month, but the metric gets murky once you hit Professional and Enterprise — at that point Okta shifts to custom quotes, which usually means pricing based on identity volume, feature bundles, or negotiated seat blocks rather than a flat rate.
Which plan makes sense for me?: Starter at $6 is really just a toe-dip for small teams needing basic SSO/MFA, while Essentials at $17 (or the oddly-placed $14 Core Essentials variant) targets growing companies that need broader app integrations and policy controls. The jump to Professional/Enterprise happens when a company needs advanced governance, lifecycle automation, or compliance features that IT and security teams can't live without — and that's exactly when Okta stops showing you a price.

More Identity pricing

All Identity pricing →

Comparing Okta to something specific? Try Okta vs Auth0, Okta vs Clerk, or Okta vs Descope. Or see the best Okta alternatives, ranked.

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