Okta Pricing (2026)
Straight per-seat pricing on the surface ($6-17/user/month for Workforce Identity), but the sticker price hides annual billing commitments and a maze of custom quotes once you hit Professional/Enterprise. Customer Identity is a totally separate animal — flat $3K/month base platform fee plus inquiry-only B2C/B2B suites, so you're really paying for two different products with two different pricing logics.
- Starter
- $6/mo per seat
- Essentials Popular
- $17/mo per seat
- Professional
- Contact Sales
- Enterprise
- Contact Sales
Keep up with your competitors, without the manual work.
Outmano tracks pricing, features, roadmaps and reviews across your market, then sends one weekly brief: what changed, and what it means for you.
Starter
- Single Sign-On
- Multi-Factor Authentication
- Universal Directory
- 5 Workflows
Essentials
Popular- Adaptive MFA
- Privileged Access
- Lifecycle Management
- Access Governance
- 50 Workflows
Professional
- Device Access
- Privileged Access
- Identity Security Posture Management
- Identity Threat Protection
- Sandbox
- Maximum Workflows
Enterprise
- API Access Management
- Access Gateway
- Identity Security Posture Management
- Machine-to-Machine Tokens
Does Okta have a free plan?
No. There's no free-forever plan. There is a free trial that lasts 30 days, and paid plans start at $6/mo.
Want free? Auth0, Clerk, and Descope have free plans: see all Okta alternatives →
AI Pricing Analysis
Pricing Model
Straight per-seat pricing on the surface ($6-17/user/month for Workforce Identity), but the sticker price hides annual billing commitments and a maze of custom quotes once you hit Professional/Enterprise. Customer Identity is a totally separate animal — flat $3K/month base platform fee plus inquiry-only B2C/B2B suites, so you're really paying for two different products with two different pricing logics.
Tier Strategy
Starter is bait for small teams testing SSO/MFA basics, Essentials (or the mysteriously hidden Core Essentials at $14) is where most mid-market buyers actually land once they need real lifecycle management, and Professional/Enterprise exist purely to get you on a call. The upgrade trigger isn't seat count — it's hitting a feature wall like advanced provisioning, governance, or compliance requirements that force a sales conversation.
Competitive Positioning
Okta plays premium in the identity space, banking on being the safe enterprise choice against cheaper bundled alternatives like Microsoft Entra ID. The opaque Enterprise/Professional pricing and $3K/month CIAM floor signal they're not chasing budget-conscious buyers — they want mid-market and up who'll tolerate custom quotes for best-in-class identity infrastructure.
Growth Lever
Seat expansion is the obvious lever, but the real money is in forcing customers from self-serve tiers into custom Enterprise deals where governance, advanced MFA, and CIAM features live. The hidden 'Core Essentials' tier and separate B2C/B2B inquiry pricing suggest Okta deliberately obscures the full price ladder to push everyone toward a sales-assisted, upsell-heavy conversation rather than letting them self-select a plan.
Want the strategist's read on the live page? Read the AI teardown of Okta's pricing page →
Okta Pricing FAQ
- How much does Okta cost?
- Paid plans start at $6/mo, going up to $17/mo for larger teams. There's also an Enterprise tier with custom pricing.
- Is there a free plan?
- No free plan. But there is a free trial, so you can test it out before paying.
- Can I try it before paying?
- Yes — there's a free trial that lasts 30 days.
- How does the pricing work?
- Straight per-seat pricing on the surface ($6-17/user/month for Workforce Identity), but the sticker price hides annual billing commitments and a maze of custom quotes once you hit Professional/Enterprise. Customer Identity is a totally separate animal — flat $3K/month base platform fee plus inquiry-only B2C/B2B suites, so you're really paying for two different products with two different pricing logics.
- Which plan makes sense for me?
- Starter is bait for small teams testing SSO/MFA basics, Essentials (or the mysteriously hidden Core Essentials at $14) is where most mid-market buyers actually land once they need real lifecycle management, and Professional/Enterprise exist purely to get you on a call. The upgrade trigger isn't seat count — it's hitting a feature wall like advanced provisioning, governance, or compliance requirements that force a sales conversation.
More Identity pricing
All Identity pricing →-
Auth0 Pricing
Authentication and authorization platform.
From $35/mo -
Clerk Pricing
Authentication for modern apps.
From $25/mo -
Descope Pricing
No-code authentication flows.
From $249/mo -
Duo Security Pricing
MFA and device trust from Cisco.
From $3/mo Free trial -
Frontegg Pricing
User management for B2B SaaS.
Free plan -
FusionAuth Pricing
Auth built for developers.
From $162/mo -
JumpCloud Pricing
Open directory platform for IT.
From $11/mo Free trial -
Kinde Pricing
Auth and billing for modern SaaS.
From $25/mo
Comparing Okta to something specific? Try Okta vs Auth0, Okta vs Clerk, or Okta vs Descope. Or see the best Okta alternatives, ranked.
Set it up once. Stay ahead all year.
Add the competitors you care about and Outmano does the watching, then hands you a weekly action plan with what to do next.