Okta Pricing (2026)

Pure per-seat billing, billed annually — you're paying for each identity managed through the platform. The $1,500 annual contract minimum means this isn't a tool you casually spin up; even at the $6 Starter rate, you're committing to at least 250 seats before Okta will talk to you.

From $6/mo 4 plans per-seat Free trial
Starter
$6/mo per seat
Essentials Popular
$17/mo per seat
Professional
Contact Sales
Enterprise
Contact Sales
Verified Jul 08, 2026 Official pricing page
Screenshot of Okta's pricing page showing its plans and prices
Their pricing page, captured Jul 08, 2026

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Starter

$6/mo per seat
  • Single Sign-On
  • Multi-Factor Authentication
  • Universal Directory
  • 5 Workflows

Essentials

Popular
$17/mo per seat
  • Adaptive MFA
  • Privileged Access
  • Lifecycle Management
  • Access Governance
  • 50 Workflows

Professional

Contact Sales
  • Device Access
  • Privileged Access
  • Identity Security Posture Management
  • Identity Threat Protection
  • Sandbox
  • Maximum Workflows

Enterprise

Contact Sales
  • API Access Management
  • Access Gateway
  • Identity Security Posture Management
  • Machine-to-Machine Tokens

AI Pricing Analysis

Pricing Model

Pure per-seat billing, billed annually — you're paying for each identity managed through the platform. The $1,500 annual contract minimum means this isn't a tool you casually spin up; even at the $6 Starter rate, you're committing to at least 250 seats before Okta will talk to you.

Tier Strategy

Starter at $6 targets small teams that just need basic SSO and MFA, while Essentials at $17 is where you get lifecycle management and more serious directory integrations — the jump happens when IT starts drowning in manual provisioning. The hidden Core Essentials tier at $14 suggests Okta is quietly testing mid-market price sensitivity without cluttering the main pricing page.

Competitive Positioning

Okta sits firmly in the premium tier of the IAM/identity space — they're not trying to win on price against tools like JumpCloud or even Azure AD bundled into M365. The custom pricing on Professional and Enterprise signals they're going after mid-market and up, where deal size justifies a sales conversation and price becomes secondary to compliance and integration depth.

Growth Lever

Advanced lifecycle automation, governance features, and deeper integrations are gated behind the upper tiers, so teams scale spend as their identity complexity grows. Seat expansion is the primary revenue driver — as headcount grows, so does the contract — but the real upgrade trigger is when security or compliance requirements outpace what Starter and Essentials can handle.

Want the strategist's read on the live page? Read the AI teardown of Okta's pricing page →

Okta Pricing FAQ

How much does Okta cost?
Paid plans start at $6/mo, going up to $17/mo for larger teams. There's also an Enterprise tier with custom pricing.
Is there a free plan?
No free plan. But there is a free trial, so you can test it out before paying.
Can I try it before paying?
Yes — there's a free trial that lasts 30 days. You don't need a credit card to start.
How does the pricing work?
Pure per-seat billing, billed annually — you're paying for each identity managed through the platform. The $1,500 annual contract minimum means this isn't a tool you casually spin up; even at the $6 Starter rate, you're committing to at least 250 seats before Okta will talk to you.
Which plan makes sense for me?
Starter at $6 targets small teams that just need basic SSO and MFA, while Essentials at $17 is where you get lifecycle management and more serious directory integrations — the jump happens when IT starts drowning in manual provisioning. The hidden Core Essentials tier at $14 suggests Okta is quietly testing mid-market price sensitivity without cluttering the main pricing page.

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