Okta vs Auth0 Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- Single Sign-On
- Multi-Factor Authentication
- Universal Directory
- 5 Workflows
Essentials
Popular- Adaptive MFA
- Privileged Access
- Lifecycle Management
- Access Governance
- 50 Workflows
Professional
- Device Access
- Privileged Access
- Identity Security Posture Management
- Identity Threat Protection
- Sandbox
- Maximum Workflows
Enterprise
- API Access Management
- Access Gateway
- Identity Security Posture Management
- Machine-to-Machine Tokens
Free
- 1 Custom Domain*
- Secure Agentic AI workflows
- Passwordless Authentication
- Unlimited Social Connections**
- 5 Organizations
- Brand Customization
- Basic Attack Protection
- Community Support
- 1 Enterprise Connection
- Self-Service SSO
- SCIM
Essentials
- Higher Auth, API limits, and Feature limits
- Pro Multi-Factor Authentication
- Role-based Access Control Per Organization
- 10 Organizations (How we model your customers)
- Stream Auth0 Audit Logs to Datadog, Splunk, AWS, Azure, etc.
- Separate Production & Development Environments
- Standard Support
Professional
- Use your existing User Database for Logins
- Enterprise Multi-Factor Authentication
- Enhanced Attack Protection
- M2M Tokens
Enterprise
- Custom User & SSO Tiers
- 99.99% SLA
- Enterprise Rate Limits
- Enterprise Administration & Support
- Advanced Security Features
- Private Deployment
Okta vs Auth0 FAQ
- Which one is cheaper?
- Okta starts lower at $6/mo, compared to $35/mo for Auth0.
- Can I use either one for free?
- Auth0 has a free plan. Okta doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Okta uses per-seat pricing, while Auth0 goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Okta: Okta sits firmly in the premium tier of the IAM/identity space — they're not trying to win on price against tools like JumpCloud or even Azure AD bundled into M365. The custom pricing on Professional and Enterprise signals they're going after mid-market and up, where deal size justifies a sales conversation and price becomes secondary to compliance and integration depth. Auth0: Auth0 sits in the premium tier of the identity-as-a-service space, competing directly with Okta (which owns them), Firebase Auth, and Clerk. They're not the cheapest option — Clerk and Firebase undercut them at lower MAU counts — but they're selling on compliance depth, extensibility, and brand trust with enterprise buyers.
Keep tabs on both.
We'll monitor pricing changes for Okta and Auth0 and let you know when something moves.