Okta vs Auth0 Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Okta Auth0
Starts at $6/mo $35/mo
Number of plans 4 4
Free plan
Free trial
Pricing model per-seat hybrid

Starter

$6/mo
  • Single Sign-On
  • Multi-Factor Authentication
  • Universal Directory
  • 5 Workflows

Essentials

Popular
$17/mo
  • Adaptive MFA
  • Privileged Access
  • Lifecycle Management
  • Access Governance
  • 50 Workflows

Professional

Custom
  • Device Access
  • Privileged Access
  • Identity Security Posture Management
  • Identity Threat Protection
  • Sandbox
  • Maximum Workflows

Enterprise

Custom
  • API Access Management
  • Access Gateway
  • Identity Security Posture Management
  • Machine-to-Machine Tokens

Free

Popular
$0/mo
  • 1 Custom Domain*
  • Secure Agentic AI workflows
  • Passwordless Authentication
  • Unlimited Social Connections**
  • 5 Organizations
  • Brand Customization
  • Basic Attack Protection
  • Community Support
  • 1 Enterprise Connection
  • Self-Service SSO (New)
  • SCIM (New)

Essentials

$35/mo
  • Higher Auth, API limits, and Feature limits
  • Pro Multi-Factor Authentication
  • Role-based Access Control Per Organization
  • 10 Organizations (How we model your customers)
  • Stream Auth0 Audit Logs to Datadog, Splunk, AWS, Azure, etc.
  • Separate Production & Development Environments
  • Standard Support

Professional

$240/mo
  • Use your existing User Database for Logins
  • Enterprise Multi-Factor Authentication
  • Enhanced Attack Protection
  • M2M Tokens (Add-on)

Enterprise

Custom
  • Custom User & SSO Tiers
  • 99.99% SLA
  • Enterprise Rate Limits
  • Enterprise Administration & Support
  • Advanced Security Features (Add-on)
  • Private Deployment (Add-on)

Okta vs Auth0 FAQ

Which one is cheaper?
Okta starts lower at $6/mo, compared to $35/mo for Auth0.
Can I use either one for free?
Auth0 has a free plan. Okta doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Okta uses per-seat pricing, while Auth0 goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Okta: Okta plays premium in the identity space, banking on being the safe enterprise choice against cheaper bundled alternatives like Microsoft Entra ID. The opaque Enterprise/Professional pricing and $3K/month CIAM floor signal they're not chasing budget-conscious buyers — they want mid-market and up who'll tolerate custom quotes for best-in-class identity infrastructure. Auth0: Auth0 plays in the premium lane compared to newer entrants like Clerk or Supabase Auth, banking on Okta's enterprise pedigree and battle-tested reliability to justify the price gap. They're not chasing indie developers on cost — they're defending enterprise accounts that need compliance certifications and won't blink at custom pricing.

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