Auth0 Pricing (2026)

It's usage-based dressed up as tiers — you're paying per monthly active user (MAU) via a slider, and the tier just determines the feature ceiling and per-MAU rate. So a team's bill grows quietly with product adoption, not with headcount or seats they control.

From $35/mo 4 plans hybrid Free plan Best Auth0 alternatives → Auth0's competitors →
Free Popular
$0/mo
Essentials
$35/mo
Professional
$240/mo
Enterprise
Contact Sales
Verified Sep 30, 2026 Official pricing page
Screenshot of Auth0's pricing page showing its plans and prices
Their pricing page, captured Sep 30, 2026

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Free

Popular
$0/mo
  • 1 Custom Domain*
  • Secure Agentic AI workflows
  • Passwordless Authentication
  • Unlimited Social Connections**
  • 5 Organizations
  • Brand Customization
  • Basic Attack Protection
  • Community Support
  • 1 Enterprise Connection
  • Self-Service SSO
  • SCIM

Essentials

$35/mo
  • Higher Auth, API limits, and Feature limits
  • Pro Multi-Factor Authentication
  • Role-based Access Control Per Organization
  • 10 Organizations (How we model your customers)
  • Stream Auth0 Audit Logs to Datadog, Splunk, AWS, Azure, etc.
  • Separate Production & Development Environments
  • Standard Support

Professional

$240/mo
  • Use your existing User Database for Logins
  • Enterprise Multi-Factor Authentication
  • Custom Token Exchange
  • Enhanced Attack Protection
  • M2M Tokens (Add-on)

Enterprise

Contact Sales
  • Custom User & SSO Tiers
  • 99.99% SLA
  • Enterprise Rate Limits
  • Enterprise Administration & Support
  • Advanced Security Features (Add-on)
  • Private Deployment (Add-on)

Does Auth0 have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $35/mo.

What the free plan includes

  • 1 Custom Domain*
  • Secure Agentic AI workflows
  • Passwordless Authentication
  • Unlimited Social Connections**
  • 5 Organizations
  • Brand Customization
  • Basic Attack Protection
  • Community Support
  • 1 Enterprise Connection
  • Self-Service SSO
  • SCIM

AI Pricing Analysis

Pricing Model

It's usage-based dressed up as tiers — you're paying per monthly active user (MAU) via a slider, and the tier just determines the feature ceiling and per-MAU rate. So a team's bill grows quietly with product adoption, not with headcount or seats they control.

Tier Strategy

Free is for side projects and prototyping, Essentials is the first real paid step for small teams shipping to production, and Professional is where you land once you need things like SSO, MFA, or more customization that Essentials strips out. The jump to Enterprise happens when compliance, custom contracts, or SLA guarantees become non-negotiable — that's a sales conversation, not a checkout flow.

Competitive Positioning

Auth0 plays in the premium tier of the identity/auth space — it's pricier than rolling your own with Cognito or Supabase Auth, and it's positioned against competitors like Okta and Clerk for teams that'll pay for reliability and breadth of features over raw cost. They're chasing companies that see auth as too risky to DIY, not price-sensitive indie devs.

Growth Lever

MAU growth is the quiet expansion engine — success with your product literally increases your Auth0 bill, so there's no need to upsell manually. Feature-gating (SSO, advanced MFA, custom domains, B2B-specific tooling) is the secondary lever pushing teams from Essentials to Professional to Enterprise as their security and org-structure needs mature.

Want the strategist's read on the live page? Read the AI teardown of Auth0's pricing page →

Auth0 Pricing FAQ

How much does Auth0 cost?
Paid plans start at $35/mo, going up to $240/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get 1 custom domain*, secure agentic ai workflows, passwordless authentication — plus 8 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
It's usage-based dressed up as tiers — you're paying per monthly active user (MAU) via a slider, and the tier just determines the feature ceiling and per-MAU rate. So a team's bill grows quietly with product adoption, not with headcount or seats they control.
Which plan makes sense for me?
Free is for side projects and prototyping, Essentials is the first real paid step for small teams shipping to production, and Professional is where you land once you need things like SSO, MFA, or more customization that Essentials strips out. The jump to Enterprise happens when compliance, custom contracts, or SLA guarantees become non-negotiable — that's a sales conversation, not a checkout flow.

More Identity pricing

All Identity pricing →

Comparing Auth0 to something specific? Try Auth0 vs Okta, Auth0 vs Clerk, or Auth0 vs Descope. Or see the best Auth0 alternatives, ranked.

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