Auth0 Pricing (2026)

You're paying per Monthly Active User, not per seat — the sticker prices ($35, $240) are just anchors at the default 500 MAU slider position, so your actual bill moves as your app's user base grows. It's a hybrid because on top of that usage-based core, features like custom domains and advanced security get gated by tier and sometimes bolted on as paid add-ons even at the Enterprise level.

From $35/mo 4 plans hybrid Free plan Best Auth0 alternatives → Auth0's competitors →
Free
$0/mo
Essentials
$35/mo
Professional
$240/mo
Enterprise
Contact Sales
Verified Aug 05, 2026 Official pricing page
Screenshot of Auth0's pricing page showing its plans and prices
Their pricing page, captured Aug 05, 2026

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Free

$0/mo
  • 1 Custom Domain*
  • Secure Agentic AI workflows
  • Passwordless Authentication
  • Unlimited Social Connections**
  • 5 Organizations
  • Brand Customization
  • Basic Attack Protection
  • Community Support
  • 1 Enterprise Connection
  • Self-Service SSO
  • SCIM

Essentials

$35/mo
  • Higher Auth, API limits, and Feature limits
  • Pro Multi-Factor Authentication
  • Role-based Access Control Per Organization
  • 10 Organizations (How we model your customers)
  • Stream Auth0 Audit Logs to Datadog, Splunk, AWS, Azure, etc.
  • Separate Production & Development Environments
  • Standard Support

Professional

$240/mo
  • Use your existing User Database for Logins
  • Enterprise Multi-Factor Authentication
  • Enhanced Attack Protection
  • M2M Tokens

Enterprise

Contact Sales
  • Custom User & SSO Tiers
  • 99.99% SLA
  • Enterprise Rate Limits
  • Enterprise Administration & Support
  • Advanced Security Features
  • Private Deployment

Does Auth0 have a free plan?

Yes: the Free plan is free forever, not a time-limited trial. When you outgrow it, paid plans start at $35/mo.

What the free plan includes

  • 1 Custom Domain*
  • Secure Agentic AI workflows
  • Passwordless Authentication
  • Unlimited Social Connections**
  • 5 Organizations
  • Brand Customization
  • Basic Attack Protection
  • Community Support
  • 1 Enterprise Connection
  • Self-Service SSO
  • SCIM

AI Pricing Analysis

Pricing Model

You're paying per Monthly Active User, not per seat — the sticker prices ($35, $240) are just anchors at the default 500 MAU slider position, so your actual bill moves as your app's user base grows. It's a hybrid because on top of that usage-based core, features like custom domains and advanced security get gated by tier and sometimes bolted on as paid add-ons even at the Enterprise level.

Tier Strategy

Free is for side projects and early-stage apps testing out login flows before they have real traffic. Essentials fits a small startup that needs basic production auth (custom domains, some branding) but doesn't need enterprise security yet, while Professional is the jump for teams needing MFA, advanced customization, or SLAs — the trigger there is usually a compliance requirement or a security review, not just user growth. Enterprise kicks in when you need SSO federation, custom contracts, or dedicated support that no self-serve tier offers.

Competitive Positioning

Auth0 sits firmly in premium territory — it's priced above scrappier alternatives like Clerk or Supabase Auth, banking on its maturity, compliance credentials, and enterprise trust rather than competing on cost. They're clearly playing for mid-market and enterprise buyers who'll pay up for reliability and a vendor that won't disappear, not indie devs pinching pennies.

Growth Lever

MAU growth is the silent lever — as your app scales, you get pushed up the slider and the bill climbs even if you never touch a new feature. But the real expansion driver is security and compliance gating: things like custom domains needing card verification, or MFA and advanced enterprise features being walled off or sold as add-ons, nudge growing teams to upgrade tiers well before they hit any MAU ceiling.

Want the strategist's read on the live page? Read the AI teardown of Auth0's pricing page →

Auth0 Pricing FAQ

How much does Auth0 cost?
Paid plans start at $35/mo, going up to $240/mo for larger teams. There's also an Enterprise tier with custom pricing. You can get started on the free plan before committing.
Is there a free plan?
Yes. The "Free" plan is free forever, not just a trial. You get 1 custom domain*, secure agentic ai workflows, passwordless authentication — plus 8 more features. It's enough to evaluate the product before upgrading.
Can I try it before paying?
There's no trial per se, but the free plan lets you use the product indefinitely with some limits.
How does the pricing work?
You're paying per Monthly Active User, not per seat — the sticker prices ($35, $240) are just anchors at the default 500 MAU slider position, so your actual bill moves as your app's user base grows. It's a hybrid because on top of that usage-based core, features like custom domains and advanced security get gated by tier and sometimes bolted on as paid add-ons even at the Enterprise level.
Which plan makes sense for me?
Free is for side projects and early-stage apps testing out login flows before they have real traffic. Essentials fits a small startup that needs basic production auth (custom domains, some branding) but doesn't need enterprise security yet, while Professional is the jump for teams needing MFA, advanced customization, or SLAs — the trigger there is usually a compliance requirement or a security review, not just user growth. Enterprise kicks in when you need SSO federation, custom contracts, or dedicated support that no self-serve tier offers.

More Identity pricing

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Comparing Auth0 to something specific? Try Auth0 vs Okta, Auth0 vs Clerk, or Auth0 vs Descope. Or see the best Auth0 alternatives, ranked.

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