Auth0 vs Okta Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Auth0 | Okta | |
|---|---|---|
| Starts at | $35/mo | $6/mo |
| Number of plans | 4 | 4 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | per-seat |
Price is one row. To weigh the features too, use our feature comparison template →
Free
Popular- 1 Custom Domain*
- Secure Agentic AI workflows
- Passwordless Authentication
- Unlimited Social Connections**
- 5 Organizations
- Brand Customization
- Basic Attack Protection
- Community Support
- 1 Enterprise Connection
- Self-Service SSO
- SCIM
Essentials
- Higher Auth, API limits, and Feature limits
- Pro Multi-Factor Authentication
- Role-based Access Control Per Organization
- 10 Organizations (How we model your customers)
- Stream Auth0 Audit Logs to Datadog, Splunk, AWS, Azure, etc.
- Separate Production & Development Environments
- Standard Support
Professional
- Use your existing User Database for Logins
- Enterprise Multi-Factor Authentication
- Custom Token Exchange
- Enhanced Attack Protection
- M2M Tokens (Add-on)
Enterprise
- Custom User & SSO Tiers
- 99.99% SLA
- Enterprise Rate Limits
- Enterprise Administration & Support
- Advanced Security Features (Add-on)
- Private Deployment (Add-on)
Starter
- Single Sign-On
- Multi-Factor Authentication (MFA)
- Universal Directory
- 5 Workflows
Essentials
Popular- Adaptive MFA
- Privileged Access
- Lifecycle Management
- Access Governance
- 50 Workflows
Professional
- Device Access
- Privileged Access
- Identity Security Posture Management
- Identity Threat Protection
- Sandbox
- Maximum Workflows
Enterprise
- API Access Management
- Access Gateway
- Identity Security Posture Management
- Machine-to-Machine Tokens
Auth0 vs Okta FAQ
- Which one is cheaper?
- Okta is the cheaper option, starting at $6/mo vs $35/mo for Auth0.
- Can I use either one for free?
- Auth0 has a free plan. Okta doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Auth0 uses hybrid pricing, while Okta goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Auth0: Auth0 plays in the premium tier of the identity/auth space — it's pricier than rolling your own with Cognito or Supabase Auth, and it's positioned against competitors like Okta and Clerk for teams that'll pay for reliability and breadth of features over raw cost. They're chasing companies that see auth as too risky to DIY, not price-sensitive indie devs. Okta: Entry pricing is aggressive and clearly built to undercut Microsoft Entra ID and even nudge out smaller identity players, making Okta look like a budget-friendly on-ramp. But hiding Professional and Enterprise pricing signals they're playing a premium, sales-led game once you're a real target — they want SMBs self-serving in the door and mid-market/enterprise buyers negotiating with a rep.
Still deciding? See the best Auth0 alternatives or the best Okta alternatives, ranked with verified pricing.
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