EasyPost vs Yotpo Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

EasyPost Yotpo
Starts at $20/mo $89/mo
Number of plans 6 5
Free plan
Free trial
Pricing model usage-based usage-based

Free Access (Wallet Carriers)

$0/mo
  • Free for up to 3,000 labels
  • Postage not included; per-label fee for additional labels
  • Labels, rate shopping, address verification, tracking, and insurance

Bring Your Own Carrier Accounts (BYOCA)

$20/mo
  • Labels, rate shopping, address verification, tracking, and insurance
  • plus per-label fee

Enterprise Plan

Custom
  • Labels, rate shopping, address verification, tracking, and insurance
  • Custom pricing based on volume

EasyPost Tracking API

Custom
  • Basic multi-carrier package tracking
  • $0.01-$0.03 per shipment

EasyPost Advanced Tracking

Custom
  • Branded tracking, notifications, and full shipment visibility
  • $0.03 per shipment

EasyPost Insurance and Claims API

Custom
  • Simplified coverage for all shipments with hassle-free claims
  • 1% of shipment value
  • Minimum: $1.00

Free

$0/mo
  • Kick-start Credits
  • Automatic Review Requests
  • Reminder Review Requests
  • Reviews Import
  • Email Templates Library
  • Manual Review Requests
  • Review Request Email Editor
  • Photo & Video Reviews
  • Review Coupons
  • Custom Questions
  • Smart Prompts
  • Sampling Integration
  • Quizzes & Surveys Integration
  • Reviews Widget
  • Star Ratings
  • Reviews Sorting
  • Remove Yotpo Branding
  • Reviews Tab
  • Product Grouping
  • Reviews Carousel
  • AI Reviews Summary
  • Smart Sorting
  • Attribute Filters
  • Community Q&A
  • Top Review Highlights
  • Smart Filters
  • Advanced CSS Editor
  • Custom Display Widget
  • Reviews Media Gallery
  • Visual UGC
  • AI Highly Rated Topics
  • Social Media Galleries
  • Curate From Social
  • Upload Brand Content
  • Shoppable Instagram
  • Advanced CSS Editor
  • Live Moderation
  • Reviews Moderation
  • Sentiment and Profanity Check
  • Advanced Auto Publish
  • Review Comments
  • AI-assisted Comments
  • Review Tagging
  • SEO Page
  • Google Rich Snippets
  • Site Reviews
  • 2-in-1 Review Requests
  • Convert Product to Site Reviews
  • Google Seller Rating
  • Share to Google Shopping Ads
  • Social syndication - Facebook, Instagram, and TikTok
  • Retail syndication
  • Retail partners syndication with BV & PR
  • Multi-User Management
  • Multi-Store Management
  • Reviews Dashboard
  • Email Analytics Dashboard
  • Reporting Templates
  • AI Insights
  • Reviews Atlas
  • Klaviyo Integration
  • Gorgias Integration
  • Help Desk Integrations
  • Integrate via API & Webhooks
  • Access to an Integration Network
  • Email Support
  • Live Chat Support
  • 24/7 Technical Support
  • Customer onboarding manager
  • Customer Success Management

Starter

Popular
$89/mo
  • Beautiful on-site display
  • Powerful tools to collect and share content
  • Support Center Tutorials
  • Kick-start Credits
  • Automatic Review Requests
  • Reminder Review Requests
  • Reviews Import
  • Email Templates Library
  • Manual Review Requests
  • Review Request Email Editor
  • Photo & Video Reviews
  • Review Coupons
  • Custom Questions
  • Smart Prompts
  • Sampling Integration
  • Quizzes & Surveys Integration
  • Reviews Widget
  • Star Ratings
  • Reviews Sorting
  • Remove Yotpo Branding
  • Reviews Tab
  • Product Grouping
  • Reviews Carousel
  • AI Reviews Summary
  • Smart Sorting
  • Attribute Filters
  • Community Q&A
  • Top Review Highlights
  • Smart Filters
  • Advanced CSS Editor
  • Custom Display Widget
  • Reviews Media Gallery
  • Visual UGC
  • AI Highly Rated Topics
  • Social Media Galleries
  • Curate From Social
  • Upload Brand Content
  • Shoppable Instagram
  • Live Moderation
  • Reviews Moderation
  • Sentiment and Profanity Check
  • Advanced Auto Publish
  • Review Comments
  • AI-assisted Comments
  • Review Tagging
  • SEO Page
  • Google Rich Snippets
  • Site Reviews
  • 2-in-1 Review Requests
  • Convert Product to Site Reviews
  • Google Seller Rating
  • Share to Google Shopping Ads
  • Social syndication - Facebook, Instagram, and TikTok
  • Retail syndication
  • Retail partners syndication with BV & PR
  • Multi-User Management
  • Multi-Store Management
  • Reviews Dashboard
  • Email Analytics Dashboard
  • Reporting Templates
  • AI Insights
  • Reviews Atlas
  • Klaviyo Integration
  • Gorgias Integration
  • Help Desk Integrations
  • Integrate via API & Webhooks
  • Access to an Integration Network
  • Email Support
  • Live Chat Support
  • 24/7 Technical Support
  • Customer onboarding manager
  • Customer Success Management

Pro

$169/mo
  • Seller ratings so shoppers trust your site
  • AI-driven display features that convert
  • 24/7 Live Chat & Email Support
  • Kick-start Credits
  • Automatic Review Requests
  • Reminder Review Requests
  • Reviews Import
  • Email Templates Library
  • Manual Review Requests
  • Review Request Email Editor
  • Photo & Video Reviews
  • Review Coupons
  • Custom Questions
  • Smart Prompts
  • Sampling Integration
  • Quizzes & Surveys Integration
  • Reviews Widget
  • Star Ratings
  • Reviews Sorting
  • Remove Yotpo Branding
  • Reviews Tab
  • Product Grouping
  • Reviews Carousel
  • AI Reviews Summary
  • Smart Sorting
  • Attribute Filters
  • Community Q&A
  • Top Review Highlights
  • Smart Filters
  • Advanced CSS Editor
  • Custom Display Widget
  • Reviews Media Gallery
  • Visual UGC
  • AI Highly Rated Topics
  • Social Media Galleries
  • Curate From Social
  • Upload Brand Content
  • Shoppable Instagram
  • Live Moderation
  • Reviews Moderation
  • Sentiment and Profanity Check
  • Advanced Auto Publish
  • Review Comments
  • AI-assisted Comments
  • Review Tagging
  • SEO Page
  • Google Rich Snippets
  • Site Reviews
  • 2-in-1 Review Requests
  • Convert Product to Site Reviews
  • Google Seller Rating
  • Share to Google Shopping Ads
  • Social syndication - Facebook, Instagram, and TikTok
  • Retail syndication
  • Retail partners syndication with BV & PR
  • Multi-User Management
  • Multi-Store Management
  • Reviews Dashboard
  • Email Analytics Dashboard
  • Reporting Templates
  • AI Insights
  • Reviews Atlas
  • Klaviyo Integration
  • Gorgias Integration
  • Help Desk Integrations
  • Integrate via API & Webhooks
  • Access to an Integration Network
  • Email Support
  • Live Chat Support
  • 24/7 Technical Support
  • Customer onboarding manager
  • Customer Success Management

Premium

Custom
  • AI tools so shoppers write better reviews
  • Robust insights and performance metrics
  • Dedicated optimization strategist
  • Kick-start Credits
  • Automatic Review Requests
  • Reminder Review Requests
  • Reviews Import
  • Email Templates Library
  • Manual Review Requests
  • Review Request Email Editor
  • Photo & Video Reviews
  • Review Coupons
  • Custom Questions
  • Smart Prompts
  • Sampling Integration
  • Quizzes & Surveys Integration
  • Reviews Widget
  • Star Ratings
  • Reviews Sorting
  • Remove Yotpo Branding
  • Reviews Tab
  • Product Grouping
  • Reviews Carousel
  • AI Reviews Summary
  • Smart Sorting
  • Attribute Filters
  • Community Q&A
  • Top Review Highlights
  • Smart Filters
  • Advanced CSS Editor
  • Custom Display Widget
  • Reviews Media Gallery
  • Visual UGC
  • AI Highly Rated Topics
  • Social Media Galleries
  • Curate From Social
  • Upload Brand Content
  • Shoppable Instagram
  • Live Moderation
  • Reviews Moderation
  • Sentiment and Profanity Check
  • Advanced Auto Publish
  • Review Comments
  • AI-assisted Comments
  • Review Tagging
  • SEO Page
  • Google Rich Snippets
  • Site Reviews
  • 2-in-1 Review Requests
  • Convert Product to Site Reviews
  • Google Seller Rating
  • Share to Google Shopping Ads
  • Social syndication - Facebook, Instagram, and TikTok
  • Retail syndication
  • Retail partners syndication with BV & PR
  • Multi-User Management
  • Multi-Store Management
  • Reviews Dashboard
  • Email Analytics Dashboard
  • Reporting Templates
  • AI Insights
  • Reviews Atlas
  • Klaviyo Integration
  • Gorgias Integration
  • Help Desk Integrations
  • Integrate via API & Webhooks
  • Access to an Integration Network
  • Email Support
  • Live Chat Support
  • 24/7 Technical Support
  • Customer onboarding manager
  • Customer Success Management

Enterprise

Custom
  • Expedited time to market
  • Scale across markets and brands
  • Project management and scoping
  • Dedicated security and compliance
  • Enterprise Customer Success Manager
  • Priority access to Professional Services

EasyPost vs Yotpo FAQ

Which one is cheaper?
EasyPost starts lower at $20/mo, compared to $89/mo for Yotpo.
Can I use either one for free?
Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
How do they charge?
Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. EasyPost: They're positioned as the developer-friendly middle ground — cheaper and more API-first than Shippo's higher tiers, but not trying to undercut on raw label cost like Pirateship. The real target is mid-market e-commerce and logistics teams who need programmable shipping infrastructure, not a UI-first tool. Yotpo: At $89-$169/mo for entry tiers, Yotpo sits mid-to-premium compared to alternatives like Stamped or Judge.me, which undercut them significantly on price. They're clearly going after established Shopify brands willing to pay for brand equity and ecosystem depth, not bootstrappers hunting for the cheapest reviews widget.

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