Ecwid vs Shippo Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- Up to 10 products
- 70+ site templates to choose from
- Default company.site domain
- Add a store to any site
- Email support
Venture
- Up to 100 products + e-goods
- Selling on Instagram & Facebook
- Mobile store management app
- Live chat support
- Access to App Market
- Automated tax calculations
- Discount coupons
- Custom checkout
- Buy a custom domain
- Built-in reports & analytics
Business
Popular- Up to 2,500 products
- Selling on marketplaces
- Selling subscriptions
- Add staff (2 accounts)
- Phone support
- Abandoned carts recovery
- Wholesale pricing groups
- Multi-lingual store
- Promotions, aka planned sales events (3)
- Custom URL slugs
- Product reviews
- Advanced reports & analytics
Unlimited
- Unlimited products
- Sell in-person (POS integration)
- Unlimited Staff accounts
- Priority Support
- Promotions (500)
Starter
- Best USPS, UPS, FedEx, and DHL Express discounts
- Unlimited store connections
- International shipping
- Automations
- Return labels
- Shipment tracking
- Reporting and analytics
- Email support
- 1 user login
- Connect your own carrier account (5cts/label)
- Up to 30 labels per month
Pro
Popular- Estimated delivery dates powered by AI
- Connect your own carrier account (free)
- Branded tracking pages, notification emails, and packing slips
- Chat and phone support
- Up to 5 user logins
Premier
- Dedicated account manager
- 15+ user logins
- Unlimited shipments
Ecwid vs Shippo FAQ
- Which one is cheaper?
- Ecwid starts lower at $5/mo, compared to $17/mo for Shippo.
- Can I use either one for free?
- Shippo has a free plan. Ecwid doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. Ecwid uses flat-rate pricing, while Shippo goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Ecwid: That $5 entry point undercuts Shopify and BigCommerce hard, positioning Ecwid as the budget-friendly option for small merchants who want to bolt ecommerce onto an existing website rather than build a dedicated store. It's not chasing enterprise — it's fighting for small business and side-hustle sellers who'd otherwise balk at Shopify's $39+ starting price. Shippo: At $17/mo entry for Pro with a genuinely usable free tier, Shippo positions itself as the accessible option against heavier platforms like ShipStation or EasyPost that assume more shipping volume from day one. They're clearly courting small ecommerce sellers and marketplace merchants who want to grow into a paid plan rather than commit to enterprise shipping software upfront.
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