Ecwid vs Shippo Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Starter
- Up to 10 products
- 70+ site templates to choose from
- Default company.site domain
- Add a store to any site
- Email support
Venture
- Up to 100 products + e-goods
- Selling on Instagram & Facebook
- Mobile store management app
- Live chat support
- Access to App Market
- Automated tax calculations
- Discount coupons
- Custom checkout
- Buy a custom domain
- Built-in reports & analytics
Business
- Up to 2,500 products
- Selling on marketplaces
- Selling subscriptions
- Add staff (2 accounts)
- Phone support
- Abandoned carts recovery
- Wholesale pricing groups
- Multi-lingual store
- Promotions, aka planned sales events (3)
- Custom URL slugs
- Product reviews
- Advanced reports & analytics
Unlimited
- Unlimited products
- Sell in-person (POS integration)
- Unlimited Staff accounts
- Priority Support
- Promotions (500)
Starter
- Best USPS, UPS, FedEx, and DHL Express discounts
- Unlimited store connections
- International shipping
- Automations
- Return labels
- Shipment tracking
- Reporting and analytics
- Email support
- 1 user login
- Connect your own carrier account (5cts/label)
- Up to 30 labels per month
Pro
- Estimated delivery dates powered by AI
- Connect your own carrier account (free)
- Branded tracking pages, notification emails, and packing slips
- Chat and phone support
- Up to 5 user logins
Premier
- Dedicated account manager
- 15+ user logins
- Unlimited shipments
Ecwid vs Shippo FAQ
- Which one is cheaper?
- Ecwid starts lower at $5/mo, compared to $19/mo for Shippo.
- Can I use either one for free?
- Shippo has a free plan. Ecwid doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. Ecwid uses flat-rate pricing, while Shippo goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Ecwid: Ecwid is firmly in the budget-to-mid-market camp — undercutting Shopify's comparable tiers while positioning against BigCommerce and Wix eCommerce for cost-conscious small businesses. The nonprofit discount signals they're also chasing mission-driven orgs that Shopify largely ignores at this price point. Shippo: Shippo sits in the budget-to-mid tier of the shipping software space, competing directly with EasyPost and ShipStation on price accessibility — the free Starter plan is a deliberate wedge against both. They're not trying to win on premium positioning; they're trying to win on low friction entry and volume-based stickiness.
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