Elementor vs Instapage Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Essential
- 1 site
- 57 Editor Pro widgets
- Theme Builder
- Dynamic Content
- Form Builder
- Store 10 Cloud Templates
Advanced Solo
Popular- 1 site
- 85 Editor Pro widgets
- Theme Builder
- Dynamic Content
- Form Builder
- Popup Builder
- Custom code & CSS
- eCommerce features
- Store 20 Cloud Templates
- Collaborative Notes
Advanced
- 3 sites
- 85 Editor Pro widgets
- Theme Builder
- Dynamic Content
- Form Builder
- Popup Builder
- Custom code & CSS
- eCommerce features
- Store 30 Cloud Templates
- Collaborative Notes
Expert
- 25 sites
- 85 Editor Pro widgets
- Theme Builder
- Dynamic Content
- Form Builder
- Popup Builder
- Custom code & CSS
- eCommerce features
- Store 5,000 Cloud Templates
- Collaborative Notes
Create
- Website & landing page builder
- Reusable page blocks and forms
- Real-time visual collaboration
- Triggered popups and sticky bars
- AI content
- Contacts and email
- Programmatic pages
Optimize
Popular- Server-side A/B testing
- Hypothesis setting
- Experimentation history
- Customizable traffic splitting
- Scheduling
- Multi-step forms
- Dynamic text replacement
Convert
- Enterprise-ready platform
- Ad-to-page personalization
- Global elements
- Root domain publishing
- Heatmaps
- Direct lead bypass
- CSM & professional services
Elementor vs Instapage FAQ
- Which one is cheaper?
- Elementor starts lower at $5/mo, compared to $99/mo for Instapage.
- Can I use either one for free?
- Neither has a free plan. But Instapage offers a free trial.
- How do they charge?
- Different approach here. Elementor uses flat-rate pricing, while Instapage goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Elementor: At $5-17/mo annually, Elementor sits firmly in the budget-to-mid range for WordPress page builders, undercutting premium theme-builder suites while still charging more than free alternatives like Gutenberg or Brizy's free tier. They're clearly chasing freelancers and small agencies who want Pro-level design tools without SaaS-level pricing. Instapage: At $99-199/mo before the custom tier, Instapage sits well above scrappy landing page builders like Leadpages or Unbounce's entry pricing, positioning itself as the premium option for teams serious about conversion optimization rather than just page publishing. They're chasing mid-market and enterprise marketing teams who'll pay up for testing infrastructure, not solopreneurs comparison-shopping on price.
Still deciding? See the best Elementor alternatives or the best Instapage alternatives, ranked with verified pricing.
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