Encharge vs OptinMonster Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Encharge OptinMonster
Starts at $99/mo $7/mo
Number of plans 3 4
Free plan
Free trial
Pricing model usage-based flat-rate

Growth

$99/mo
  • Monthly email sends: 10x subscribers limit*
  • Unlimited flows
  • Unlimited team members
  • Live chat support
  • Flow builder
  • Advanced segmentation
  • Behavior-based emails
  • Webhooks
  • Zapier, Stripe, Chargebee integrations
  • Free email verification

Premium

Popular
$159/mo
  • Monthly email sends: 12x subscribers limit*
  • Unlimited flows
  • Unlimited team members
  • Live chat support, Slack support
  • HubSpot integration
  • Salesforce integration
  • Segment.com integration
  • WooCommerce integration
  • Shopify integration
  • Transactional emails
  • API Events and Event-Based Segmentation
  • Custom objects
  • Event-based Segments
  • Event Management
  • Company segments
  • Ingest API
  • HubSpot (Two-way sync)
  • Salesforce (Two-way sync)
  • Segment

Enterprise

Custom
  • Unlimited team members
  • Live chat support
  • Dedicated account manager
  • Free onboarding

Basic

$7/mo
  • All Campaign Types
  • 700+ Easy To Personalize Templates
  • Page Targeting
  • Time on Site and Page Triggers
  • Scroll/Interest Triggers
  • Optin and Success Views
  • MonsterLeads™
  • Real Human Support
  • Basic Marketing Integrations
  • Unlimited Campaigns and Subscribers

Plus

$19/mo
  • A/B Testing
  • Device Targeting
  • Content Locking
  • MonsterEffects™ & MonsterSounds™
  • Yes/No Forms and Multiple Views
  • Full Analytics Reporting
  • Advanced Integrations

Pro

Popular
$29/mo
  • Exit Intent® Technology
  • Revenue Attribution
  • Countdown Timers
  • Smart Tags™
  • Click to Load Campaigns
  • Referrer Targeting
  • Cookie, JS, and Query Targeting
  • Campaign Scheduling
  • Webhooks
  • Zapier and Uncanny Automator Integrations
  • Google Analytics
  • Remove OptinMonster Badge
  • Pro Integrations
  • 2 Sub-Accounts

Growth

$49/mo
  • Geolocation Targeting
  • New vs. Returning Visitor
  • OnSite Retargeting®
  • Follow-up Campaigns®
  • Integrations with Shopify, WooCommerce, Magento, Easy Digital Downloads, MemberPress and more!
  • Coupon Wheel Campaigns
  • Success Scripts
  • Custom Branding
  • Custom JavaScript
  • eCommerce Integrations
  • Unlimited Sub-Accounts

Encharge vs OptinMonster FAQ

Which one is cheaper?
OptinMonster is the cheaper option, starting at $7/mo vs $99/mo for Encharge.
Can I use either one for free?
Neither has a free plan. But Encharge and OptinMonster offer a free trial.
How do they charge?
Different approach here. Encharge uses usage-based pricing, while OptinMonster goes with flat-rate. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Encharge: Sitting in the mid-market range, Encharge is priced above entry-level tools like Mailchimp but below enterprise-heavy platforms like HubSpot or Marketo. They're clearly going after product-led SaaS companies that want behavior-based automation without paying for a full CRM suite. OptinMonster: Those introductory prices look scrappy-cheap, but renewal rates ($210–$1,470/yr) put them squarely mid-market — not a budget tool, not enterprise. They're competing hard against Privy and Sleeknote, targeting SMB marketers who want power without a developer.

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