Exploding Topics vs Moz Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Exploding Topics | Moz | |
|---|---|---|
| Starts at | $99/mo | $99/mo |
| Number of plans | 2 | 4 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | flat-rate | per-seat |
Investor
- 500 Tracked Trends
- 100 Trend Analyses
- Trends Database
- Trending Products
- Meta Trends
- Channel Breakdown
- Trending Startups
- Trend Forecasting
- CSV Export
Business
Popular- 2,000 Tracked Trends
- 500 Trend Analyses
- Trends Database
- Trending Products
- Meta Trends
- Channel Breakdown
- Trending Startups
- Trend Forecasting
- CSV Export
- Trend Reports
Standard
- 1 user included
- 3 tracked sites
- 300 tracked keywords per mo
- 400K pages crawled per mo
- AI Overviews by Keyword
- 1 AI Visibility Dashboard
- 50 Tracked Prompts
- 4 Tracked AI Models (GPT, Gemini, Google AI Mode, & Perplexity)
- Weekly Prompt Tracking frequency
- AI Prompt Suggestions research
- 2 AI Content Briefs per month
Medium
Popular- 2 users included
- 10 tracked sites
- 1,500 tracked keywords per mo
- 2M pages crawled per mo
- AI Overviews by Keyword
- 2 AI Visibility Dashboards
- 100 Tracked Prompts
- 4 Tracked AI Models (GPT, Gemini, Google AI Mode, & Perplexity)
- Weekly Prompt Tracking frequency
- AI Prompt Suggestions research
- 10 AI Content Briefs per month (5x more than standard)
Large
- 3 users included
- 25 tracked sites
- 3,000 tracked keywords per mo
- 5M pages crawled per mo
- AI Overviews by Keyword
- 4 AI Visibility Dashboards
- 200 Tracked Prompts
- 4 Tracked AI Models (GPT, Gemini, Google AI Mode, & Perplexity)
- Weekly Prompt Tracking frequency
- AI Prompt Suggestions research
- 50 AI Content Briefs per month (5x more than medium)
Enterprise
Exploding Topics vs Moz FAQ
- Which one is cheaper?
- They both start at the same price — $99/mo. The difference is in what you get at each tier.
- Can I use either one for free?
- Neither has a free plan. But Exploding Topics and Moz offer a free trial.
- How do they charge?
- Different approach here. Exploding Topics uses flat-rate pricing, while Moz goes with per-seat. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Exploding Topics: Sitting in the low-to-mid range for a niche trend-intelligence tool, Exploding Topics isn't trying to compete with expensive enterprise market research platforms — it's positioned as an accessible entry point for individuals and small teams who'd otherwise be priced out of that category entirely. The 'Best Value' label on Business signals they're nudging self-serve buyers toward the higher tier rather than optimizing for volume at the low end. Moz: Sitting in the middle of the SEO tool pack — pricier than budget tools like Ubersuggest but cheaper than Ahrefs or Semrush at the top end. Moz is playing for small-to-mid agencies and in-house marketers who want brand recognition (Domain Authority) without paying enterprise-tier prices.
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