Exploding Topics vs Yoast Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Exploding Topics Yoast
Starts at $99/mo $9/mo
Number of plans 2 1
Free plan
Free trial
Pricing model flat-rate flat-rate

Investor

$99/mo
  • 500 Tracked Trends
  • 100 Trend Analyses
  • Trends Database
  • Trending Products
  • Meta Trends
  • Channel Breakdown
  • Trending Startups
  • Trend Forecasting
  • CSV Export

Business

Popular
$249/mo
  • 2,000 Tracked Trends
  • 500 Trend Analyses
  • Trends Database
  • Trending Products
  • Meta Trends
  • Channel Breakdown
  • Trending Startups
  • Trend Forecasting
  • CSV Export
  • Trend Reports

Yoast SEO Premium

Popular
$9/mo
  • Keep every old URL working
  • See one post from several angles
  • Fill metadata gaps in bulk
  • Start from a draft, never a blank page
  • Find the pages nothing links to
  • Get an answer at any hour
  • Structured data, a standardized way of describing your content to machines, is generated automatically
  • Schema aggregation collects your site's structured data into one deduplicated graph
  • Bot blocker lets you choose which AI systems may use your content for training
  • No WordPress access needed for contributors
  • Fewer rewrites, faster review cycles
  • One seat is included
  • Draft SEO titles and meta descriptions with AI by page or in bulk
  • Review every suggestion before it saves
  • Turn a long post into a working meta description
  • Get 24/7 expert support
  • Learn at your own pace with Yoast SEO Academy
  • Find answers yourself in the help center
  • Catch technical problems early
  • Yoast generates your XML sitemaps and structured data automatically
  • Keep your site readable to search engines and AI systems
  • See what to fix as you write
  • Improve readability and structure
  • Spot issues before publishing
  • Optimize for up to five keyphrases per page
  • Keep the writing natural while the analysis keeps up
  • Synonyms and word forms count too

Exploding Topics vs Yoast FAQ

Which one is cheaper?
Yoast is the cheaper option, starting at $9/mo vs $99/mo for Exploding Topics.
Can I use either one for free?
Neither has a free plan. But Exploding Topics offers a free trial.
How do they charge?
Both use a flat-rate model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Exploding Topics: Sitting in the low-to-mid range for a niche trend-intelligence tool, Exploding Topics isn't trying to compete with expensive enterprise market research platforms — it's positioned as an accessible entry point for individuals and small teams who'd otherwise be priced out of that category entirely. The 'Best Value' label on Business signals they're nudging self-serve buyers toward the higher tier rather than optimizing for volume at the low end. Yoast: Yoast sits mid-market for WordPress SEO tools — pricier than free alternatives like Rank Math's core plugin, but far cheaper than enterprise SEO suites like Semrush or Ahrefs that charge $100+/mo. They're winning on brand trust and WordPress-native simplicity rather than competing on raw feature depth or price.

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