Featurebase vs Aha! Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Featurebase | Aha! | |
|---|---|---|
| Starts at | $29/mo | $9/mo |
| Number of plans | 4 | 8 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | per-seat | per-seat |
Free
- 1 seat
- Live chat
- Unlimited conversations
- Unified inbox & ticketing
- Mobile app
- Assign & snooze conversations
- Internal notes
Growth
- Fibi AI Agent
- Email support
- AI Copilot
- AI replies & macros
- Advanced reporting
- API, MCP, Webhooks
- Integrations
Professional
Popular- Slack support
- Workflows & automations
- Round-robin assignment
- Service level agreements (SLAs)
- Salesforce & HubSpot integrations
- Multilingual support
- 20 free Lite seats
Enterprise
- Multi-brand workspace
- SSO & identity management
- Custom admin roles
- Azure DevOps & AD integrations
- Personalized onboarding
- Custom invoicing
- 50 free Lite seats
Aha! Roadmaps
- Link strategy to all product work
- Capture feedback via ideas portals
- Brainstorm with virtual whiteboards
- Prioritize features with a scorecard
- Manage release plans and dependencies
- Create and share beautiful roadmaps
- Enhance work with the AI assistant
- Integrate with Jira, Azure DevOps, and 40+ other tools
Aha! Discovery
- Create unlimited studies
- Conduct unlimited interviews
- Build a research participant database
- Automate interview scheduling
- Analyze meeting transcripts with the AI assistant
- Connect insights to the roadmap
Aha! Ideas
- Capture feedback via ideas portals
- Streamline your idea review process
- Integrate with Salesforce and Zendesk
- Prioritize ideas by potential revenue
- Analyze feedback themes with the AI assistant
- Launch polls and collect in-app requests
Aha! Whiteboards
- Brainstorm concepts and refine early plans
- Collaborate with guests at no cost
- Choose from 100 expert templates
- Generate wireframes with the AI assistant
- Drive alignment with voting tools
- Integrate with Aha! Roadmaps, Jira, and ADO
Aha! Builder
- Build prototypes and applications
- Define vision, goals, and personas
- Code with Elle (AI assistant)
- Use a built-in database
- Apply your own design system
- Deploy with enterprise-grade hosting
- Meet enterprise governance standards
- Collect user feedback
- Integrate with Aha! Roadmaps
Aha! Develop
- Align technical work to the product roadmap
- Choose a scrum, kanban, or SAFe® approach
- Define user stories with the AI assistant
- Estimate work in story points or time
- Plan sprints and manage capacity
- Track risks and report on agile metrics
- Integrate with GitHub, Azure Pipelines, and 35+ other tools
Aha! Teamwork
- Align daily tasks with strategic plans
- Choose an agile way to work
- Define and prioritize tasks
- Manage team capacity
- Track risks and analyze team productivity
- Accelerate tasks with the AI assistant
- Integrate with 35+ design and delivery tools
Aha! Knowledge
- Centralize product documentation
- Publish multiple knowledge bases
- Choose from 100+ templates
- Draft documents with the AI assistant
- Co-create content in real time
- Import existing documentation
Featurebase vs Aha! FAQ
- Which one is cheaper?
- Aha! is the cheaper option, starting at $9/mo vs $29/mo for Featurebase.
- Can I use either one for free?
- Featurebase has a free plan. Aha! doesn't — though they do offer a free trial.
- How do they charge?
- Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Featurebase: Featurebase sits mid-market — pricier than bare-bones feedback widgets but well under bloated enterprise suites like Aha! or Pendo's higher tiers. The 86% startup discount is a clear signal they're hunting for early-stage companies who'll grow into higher seat counts later, not enterprises who'd pay full freight anyway. Aha!: Aha! sits mid-to-premium versus tools like Productboard or Airfocus, but the real story is that its architecture — sell each function separately — lets it compete on both ends: cheap entry via $9 add-ons like Whiteboards or Teamwork, and higher-ticket deals once a team bundles four or five products together.
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