FirstPromoter vs OptinMonster Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| FirstPromoter pricing | OptinMonster pricing | |
|---|---|---|
| Starts at | $49/mo | $7/mo |
| Number of plans | 3 | 4 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | hybrid | flat-rate |
Price is one row. To weigh the features too, use our feature comparison template →
Starter
- up to $5,000/month revenue from affiliates
- Referral link tracking
- Coupon code tracking
- Direct URL tracking
- Sub-ID tracking
- Attribution controls
- Maximum affiliates
- Billing providers
- No-code platforms
- Automation
- Developer APIs and webhooks
- AI assistant and MCP server (beta)
- Recurring and lifetime commissions
- Commission rate controls
- Double-sided rewards
- Bonuses and per-promoter overrides
- Multi-tier commissions
- Non-monetary rewards
- Maximum campaigns
- Private campaigns and automatic level-up
- Translated campaigns
- Brandable affiliate dashboard
- W-9 / W-8BEN tax form collection
- Assets, contests and agreements
- Email automation and broadcasts
- Reports and exports
- Payout scheduling
- Mass payouts
- Fraud detection and controls
- Team members
- Roles and permissions
Business
Popular- up to $15,000/month revenue from affiliates
- Referral link tracking
- Coupon code tracking
- Direct URL tracking
- Sub-ID tracking
- Attribution controls
- Maximum affiliates
- Billing providers
- No-code platforms
- Automation
- Developer APIs and webhooks
- AI assistant and MCP server (beta)
- Recurring and lifetime commissions
- Commission rate controls
- Double-sided rewards
- Bonuses and per-promoter overrides
- Multi-tier commissions
- Non-monetary rewards
- Maximum campaigns
- Private campaigns and automatic level-up
- Translated campaigns
- Manage multiple websites
- Brandable affiliate dashboard
- W-9 / W-8BEN tax form collection
- Assets, contests and agreements
- Custom domain and white-labeling
- Embed affiliate dashboard in your app
- Email automation and broadcasts
- Custom email domain and templates
- Reports and exports
- Payout scheduling
- Mass payouts
- One-click direct PayPal payouts
- Invoicing for EU companies
- Fraud detection and controls
- Team members
- Roles and permissions
Enterprise
- above $15,000/month revenue from affiliates
- Referral link tracking
- Coupon code tracking
- Direct URL tracking
- Sub-ID tracking
- Attribution controls
- Maximum affiliates
- Billing providers
- No-code platforms
- Automation
- Developer APIs and webhooks
- AI assistant and MCP server (beta)
- Recurring and lifetime commissions
- Commission rate controls
- Double-sided rewards
- Bonuses and per-promoter overrides
- Multi-tier commissions
- Non-monetary rewards
- Promoter-only non-monetary rewards
- Maximum campaigns
- Private campaigns and automatic level-up
- Translated campaigns
- Manage multiple websites
- Brandable affiliate dashboard
- W-9 / W-8BEN tax form collection
- Assets, contests and agreements
- Custom domain and white-labeling
- Embed affiliate dashboard in your app
- Email automation and broadcasts
- Custom email domain and templates
- Reports and exports
- Payout scheduling
- Mass payouts
- One-click direct PayPal payouts
- Invoicing for EU companies
- Managed Auto Payouts
- Fraud detection and controls
- Team members
- Roles and permissions
- SSO and activity logs
- Post-back URL
Basic
- All Campaign Types
- 700+ Easy To Personalize Templates
- Page Targeting
- Time on Site and Page Triggers
- Scroll/Interest Triggers
- Optin and Success Views
- MonsterLeads™
- Real Human Support
- Basic Marketing Integrations
- Unlimited Campaigns and Subscribers
Plus
- A/B Testing
- Device Targeting
- Content Locking
- MonsterEffects™ & MonsterSounds™
- Yes/No Forms and Multiple Views
- Full Analytics Reporting
- Advanced Integrations
Pro
Popular- Exit Intent® Technology
- Revenue Attribution
- Countdown Timers
- Smart Tags™
- Click to Load Campaigns
- Referrer Targeting
- Cookie, JS, and Query Targeting
- Campaign Scheduling
- Webhooks
- Zapier and Uncanny Automator Integrations
- Google Analytics
- Remove OptinMonster Badge
- Pro Integrations
- 2 Sub-Accounts
Growth
- Geolocation Targeting
- New vs. Returning Visitor
- OnSite Retargeting®
- Follow-up Campaigns®
- Integrations with Shopify, WooCommerce, Magento, Easy Digital Downloads, MemberPress and more!
- Coupon Wheel Campaigns
- Success Scripts
- Custom Branding
- Custom JavaScript
- eCommerce Integrations
- Unlimited Sub-Accounts
FirstPromoter vs OptinMonster FAQ
- Which one is cheaper?
- OptinMonster is the cheaper option, starting at $7/mo vs $49/mo for FirstPromoter.
- Can I use either one for free?
- Neither has a free plan. But FirstPromoter offers a free trial.
- How do they charge?
- Different approach here. FirstPromoter uses hybrid pricing, while OptinMonster goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. FirstPromoter: Sitting in the $49-149 range puts them mid-market — not a budget tool for solopreneurs, but far from the enterprise-only pricing you see with affiliate platforms that gate everything behind 'contact sales.' They're clearly courting growing SaaS companies that want self-serve transparency without feeling nickel-and-dimed like a bare-bones tracker. OptinMonster: OptinMonster sits mid-pack for lead-gen/popup tools — pricier than bare-bones WordPress plugins but cheaper than full marketing suites like Unbounce or HubSpot's popup features. They're clearly chasing SMBs and content sites who want conversion tools without buying an entire CRM.
Still deciding? See the best FirstPromoter alternatives or the best OptinMonster alternatives, ranked with verified pricing.
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