FirstPromoter vs ReferralCandy Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| FirstPromoter pricing | ReferralCandy pricing | |
|---|---|---|
| Starts at | $49/mo | $39/mo |
| Number of plans | 3 | 4 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Starter
- up to $5,000/month revenue from affiliates
- Referral link tracking
- Coupon code tracking
- Direct URL tracking
- Sub-ID tracking
- Attribution controls
- Maximum affiliates
- Billing providers
- No-code platforms
- Automation
- Developer APIs and webhooks
- AI assistant and MCP server (beta)
- Recurring and lifetime commissions
- Commission rate controls
- Double-sided rewards
- Bonuses and per-promoter overrides
- Multi-tier commissions
- Non-monetary rewards
- Maximum campaigns
- Private campaigns and automatic level-up
- Translated campaigns
- Brandable affiliate dashboard
- W-9 / W-8BEN tax form collection
- Assets, contests and agreements
- Email automation and broadcasts
- Reports and exports
- Payout scheduling
- Mass payouts
- Fraud detection and controls
- Team members
- Roles and permissions
Business
Popular- up to $15,000/month revenue from affiliates
- Referral link tracking
- Coupon code tracking
- Direct URL tracking
- Sub-ID tracking
- Attribution controls
- Maximum affiliates
- Billing providers
- No-code platforms
- Automation
- Developer APIs and webhooks
- AI assistant and MCP server (beta)
- Recurring and lifetime commissions
- Commission rate controls
- Double-sided rewards
- Bonuses and per-promoter overrides
- Multi-tier commissions
- Non-monetary rewards
- Maximum campaigns
- Private campaigns and automatic level-up
- Translated campaigns
- Manage multiple websites
- Brandable affiliate dashboard
- W-9 / W-8BEN tax form collection
- Assets, contests and agreements
- Custom domain and white-labeling
- Embed affiliate dashboard in your app
- Email automation and broadcasts
- Custom email domain and templates
- Reports and exports
- Payout scheduling
- Mass payouts
- One-click direct PayPal payouts
- Invoicing for EU companies
- Fraud detection and controls
- Team members
- Roles and permissions
Enterprise
- above $15,000/month revenue from affiliates
- Referral link tracking
- Coupon code tracking
- Direct URL tracking
- Sub-ID tracking
- Attribution controls
- Maximum affiliates
- Billing providers
- No-code platforms
- Automation
- Developer APIs and webhooks
- AI assistant and MCP server (beta)
- Recurring and lifetime commissions
- Commission rate controls
- Double-sided rewards
- Bonuses and per-promoter overrides
- Multi-tier commissions
- Non-monetary rewards
- Promoter-only non-monetary rewards
- Maximum campaigns
- Private campaigns and automatic level-up
- Translated campaigns
- Manage multiple websites
- Brandable affiliate dashboard
- W-9 / W-8BEN tax form collection
- Assets, contests and agreements
- Custom domain and white-labeling
- Embed affiliate dashboard in your app
- Email automation and broadcasts
- Custom email domain and templates
- Reports and exports
- Payout scheduling
- Mass payouts
- One-click direct PayPal payouts
- Invoicing for EU companies
- Managed Auto Payouts
- Fraud detection and controls
- Team members
- Roles and permissions
- SSO and activity logs
- Post-back URL
Basic
- Unlimited campaigns
- Custom coupon codes
- Flexible payouts (cash + store credit)
- All integrations (Klaviyo, Tremendous & more)
- Full API access
Grow
Popular- Unlimited campaigns
- Custom coupon codes
- Flexible payouts (cash + store credit)
- All integrations (Klaviyo, Tremendous & more)
- Full API access
Scale
- Unlimited campaigns
- Custom coupon codes
- Flexible payouts (cash + store credit)
- All integrations (Klaviyo, Tremendous & more)
- Full API access
Enterprise
- Unlimited campaigns
- Custom coupon codes
- Flexible payouts (cash + store credit)
- All integrations (Klaviyo, Tremendous & more)
- Full API access
FirstPromoter vs ReferralCandy FAQ
- Which one is cheaper?
- ReferralCandy is the cheaper option, starting at $39/mo vs $49/mo for FirstPromoter.
- Can I use either one for free?
- Neither has a free plan. But FirstPromoter and ReferralCandy offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. FirstPromoter: Sitting in the $49-149 range puts them mid-market — not a budget tool for solopreneurs, but far from the enterprise-only pricing you see with affiliate platforms that gate everything behind 'contact sales.' They're clearly courting growing SaaS companies that want self-serve transparency without feeling nickel-and-dimed like a bare-bones tracker. ReferralCandy: At $39-$799/mo this sits mid-market — pricier than bare-bones referral widgets but nowhere near enterprise loyalty suites, and the hybrid model lets them undercut on entry price while still capturing upside from high-volume merchants. They're chasing growth-stage Shopify/BigCommerce brands who've outgrown DIY referral hacks but aren't ready for a full loyalty platform.
Still deciding? See the best FirstPromoter alternatives or the best ReferralCandy alternatives, ranked with verified pricing.
Stop checking your competitors manually.
Outmano watches your competitors' prices and features for you. See how competitor pricing monitoring works.
Try Outmano free »
14-day free trial