FirstPromoter vs Tolt Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| FirstPromoter | Tolt | |
|---|---|---|
| Starts at | $49/mo | $69/mo |
| Number of plans | 3 | 4 |
| Free plan | — | — |
| Free trial | ||
| Pricing model | hybrid | flat-rate |
Starter
- Email marketing automation
- Broadcast emails
- Brandable affiliate dashboard
- Custom signup fields
- W-9/W-8BEN tax form collection
- 18 Data Points grouped by days, weeks, months or years
- Campaigns Reports
- Promoters Reports
- Traffic Sources
- Personalized referral links
- Link & coupon tracking
- Website visitors
- Maximum campaigns
- Webhooks and API
- Zapier integration
- Auto create coupons in Stripe
- Multiple tracking coupons per affiliate
- Quick mass PayPal & Wise bulk payouts
- One-click Stripe Payouts
- Self-referral detection
- Ad-traffic detection
- Prevent bot signups on affiliate portal with reCAPTCHA
- Automatic tracking of chargebacks and refunds
- Maximum affiliates
- Team members
Business
Popular- Email marketing automation
- Broadcast emails
- Brandable affiliate dashboard
- Custom signup fields
- W-9/W-8BEN tax form collection
- Your own domain for the affiliate dashboard
- Embed affiliate dashboard inside your own website
- Custom CSS and Javascript
- Powered by link removed from affiliate dashboard and emails
- 18 Data Points grouped by days, weeks, months or years
- Campaigns Reports
- Promoters Reports
- Traffic Sources
- Landing Pages
- Download as CSV or JSON
- Personalized referral links
- Link & coupon tracking
- Website visitors
- Maximum campaigns
- Manage multiple websites (Different domains)
- Webhooks and API
- Zapier integration
- Make integration
- Albato integration
- Auto create coupons in Stripe
- Multiple tracking coupons per affiliate
- Affiliates can add their own promotion code
- Affiliates can customize promotion code
- Quick mass PayPal & Wise bulk payouts
- One-click Stripe Payouts
- Multi-tiered commissions
- Stripe historical import
- One-click direct PayPal payouts
- Invoicing for EU companies
- Non-monetary rewards
- Self-referral detection
- Ad-traffic detection
- Prevent bot signups on affiliate portal with reCAPTCHA
- Automatic tracking of chargebacks and refunds
- Require manual approval for commissions above a certain amount
- Maximum affiliates
- Team members
- Custom roles & permissions
- Activity logs
- Post-back URL
Enterprise
- Email marketing automation
- Broadcast emails
- Brandable affiliate dashboard
- Custom signup fields
- W-9/W-8BEN tax form collection
- Your own domain for the affiliate dashboard
- Embed affiliate dashboard inside your own website
- Custom CSS and Javascript
- Powered by link removed from affiliate dashboard and emails
- 18 Data Points grouped by days, weeks, months or years
- Campaigns Reports
- Promoters Reports
- Traffic Sources
- Landing Pages
- Download as CSV or JSON
- Personalized referral links
- Link & coupon tracking
- Website visitors
- Maximum campaigns
- Manage multiple websites (Different domains)
- Webhooks and API
- Zapier integration
- Make integration
- Albato integration
- Auto create coupons in Stripe
- Multiple tracking coupons per affiliate
- Affiliates can add their own promotion code
- Affiliates can customize promotion code
- Quick mass PayPal & Wise bulk payouts
- One-click Stripe Payouts
- Multi-tiered commissions
- Stripe historical import
- One-click direct PayPal payouts
- Invoicing for EU companies
- Non-monetary rewards
- Managed Auto Payouts
- Self-referral detection
- Ad-traffic detection
- Prevent bot signups on affiliate portal with reCAPTCHA
- Automatic tracking of chargebacks and refunds
- Require manual approval for commissions above a certain amount
- Maximum affiliates
- Team members
- Custom roles & permissions
- Activity logs
- SSO
- Post-back URL
Basic
- Unlimited affiliates and referrals
- Manual payouts
- Resources page
- 2 programs
- 3 partner groups
- 3 team members
- 3 commission flows
- Email notifications
Growth
Popular- Unlimited affiliates and referrals
- Auto payouts (fast global payouts with 2% processing fee)
- PayPal, Wise, local bank, crypto and wire payouts
- Invoices for affiliates
- Collecting W-9/W-8 forms and filing 1099s
- 5 programs
- 5 partner groups
- 5 team members
- 5 commission flows
- Resources page
- Custom affiliate commissions
- Double sided rewards (coupons)
- Customizable email notifications
- Custom domain (i.e. affiliates.domain.com)
- No powered by link
Pro
- Unlimited affiliates and referrals
- Auto payouts (fast global payouts with 2% processing fee)
- Custom payout methods
- Invoices for affiliates
- Collecting W-9/W-8 forms and filing 1099s
- Unlimited programs
- Unlimited partner groups
- Unlimited team members
- Unlimited commission flows
- Resources page
- Custom affiliate commissions
- Double sided rewards (coupons)
- Customizable email notifications
- Custom domain (i.e. affiliates.domain.com)
- Dedicated Slack channel
- No powered by link
Enterprise
- Unlimited affiliates and referrals
- Auto payouts (fast global payouts with 2% processing fee)
- Invoices for affiliates
- Collecting W-9/W-8 forms and filing 1099s
- Custom payout methods
- Unlimited programs
- Unlimited partner groups
- Unlimited team members
- Unlimited commission flows
- Dedicated Slack channel
- Priority support
- No powered by link
FirstPromoter vs Tolt FAQ
- Which one is cheaper?
- FirstPromoter starts lower at $49/mo, compared to $69/mo for Tolt.
- Can I use either one for free?
- Neither has a free plan. But FirstPromoter and Tolt offer a free trial.
- How do they charge?
- Different approach here. FirstPromoter uses hybrid pricing, while Tolt goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. FirstPromoter: Sitting in the $49-$149 range puts them mid-market — not a budget tool, but not chasing enterprise-only pricing either. They're clearly targeting SaaS companies that already have real affiliate revenue flowing, not hobbyists testing the waters, which the lack of a free plan reinforces. Tolt: Sits mid-to-premium compared to bare-bones affiliate tools, but the $69 floor with no free plan signals they're not chasing hobbyists — they want businesses that already have real revenue moving through partnerships. Enterprise custom pricing at $50k+/month in earnings shows they're happy to scale up and capture larger programs too.
Still deciding? See the best FirstPromoter alternatives or the best Tolt alternatives, ranked with verified pricing.
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