folk vs Attio Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Standard
- Pipeline management
- Email campaigns
- Contact enrichment
- AI Assistants
- Magic fields (AI)
- LinkedIn extension
- Email, calendar & WhatsApp sync
- 5,000+ integrations
Premium
Popular- Custom objects & Deals
- Email sequences
- Workspace roles
- Dashboards
- API access
- More credits for enrichments, messages, account sync, AI fields
- Full history of interactions
Enterprise
- Custom limits for enrichments, messages, account sync, AI fields
- Security control (Internal interactions, Sensitive interactions)
- Group-level permissions
- 1:1 onboarding sessions, with a dedicated account manager
- Custom integrations
- Priority support
Free
- Real-time contact syncing
- Automatic data enrichment
- Up to 3 seats
Plus
- Private lists
- Enhanced email sending
- Up to 10 seats
Pro
Popular- Call Intelligence & sequences
- Permission controls
- Advanced reporting
Enterprise
- Unlimited objects
- Unlimited teams
- Security and admin controls
folk vs Attio FAQ
- Which one is cheaper?
- folk starts lower at $30/mo, compared to $44/mo for Attio.
- Can I use either one for free?
- Attio has a free plan. folk doesn't — though they do offer a free trial.
- How do they charge?
- Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. folk: Folk sits in the mid-market CRM space, priced above lightweight tools like Notion-based CRMs but well below Salesforce or HubSpot's per-seat rates. They're clearly targeting relationship-driven teams — investors, recruiters, founders — who find traditional CRMs overkill but need more than a spreadsheet. Attio: Attio sits in the mid-to-premium range for modern CRMs — more expensive than legacy tools like HubSpot's starter tiers but positioned as a sleeker, more flexible alternative to Salesforce for tech-forward teams. They're clearly going after product-led growth companies and startups that find traditional CRMs too rigid.
Keep tabs on both.
We'll monitor pricing changes for folk and Attio and let you know when something moves.