Frill vs ProductBoard Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Frill pricing ProductBoard pricing
Starts at $25/mo Custom
Number of plans 4 2
Free plan — —
Free trial —
Pricing model tiered flat-rate custom

Price is one row. To weigh the features too, use our feature comparison template →

Startup

$25/mo
  • 50 Ideas
  • 1 Survey

Business

$49/mo
  • Unlimited Ideas
  • 3 Surveys

Growth

Popular
$149/mo
  • Unlimited Ideas
  • Privacy
  • Surveys
  • White Labeling

Enterprise

$349/mo
  • SOC2 Compliance
  • Audit logs
  • IP whitelisting
  • Dedicated Hosting
  • Dedicated Support

Business

Custom
  • Full Spark access (insights, skills, automations, integrations)
  • Collaborative AI building
  • Unlimited roadmaps & prioritization
  • 25 Contributors
  • Increased AI credit limits
  • Manual & dynamic customer segments
  • Feedback loop closing
  • Product usage integrations (Amplitude, Mixpanel)
  • Unlimited feedback notes
  • Unlimited teamspaces
  • Shared skills library
  • 2 Product Portals
  • Portal customization
  • Enhanced platform customization

Enterprise

Custom
  • Unlimited Contributors
  • SAML SSO, SCIM provisioning & enhanced data governance
  • Custom roles & permissions
  • Salesforce integration
  • Live onboarding & customer support
  • Full platform customization

Frill vs ProductBoard FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Neither has a free plan. But Frill offers a free trial.
How do they charge?
Different approach here. Frill uses tiered flat-rate pricing, while ProductBoard goes with custom. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Frill: Frill is clearly the lightweight, affordable challenger in the feedback and roadmap space, with an entry price that undercuts most established players and a $49 mid-tier that's easy to expense without a procurement conversation. The top two tiers are priced to catch teams that want enterprise-style features without enterprise-sales friction. ProductBoard: Productboard plays in the premium end of the product management tooling space, sitting above lighter roadmapping tools like Canny or Frill and competing more directly with Aha! for mid-market and enterprise product orgs. Hiding all numbers behind a sales call signals they're optimizing for larger contract sizes, not self-serve land-and-expand.

Still deciding? See the best Frill alternatives or the best ProductBoard alternatives, ranked with verified pricing.

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