Frill vs UserGuiding Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Frill | UserGuiding | |
|---|---|---|
| Starts at | $25/mo | $174/mo |
| Number of plans | 4 | 4 |
| Free plan | — | |
| Free trial | ||
| Pricing model | flat-rate | usage-based |
Startup
- 50 Ideas
- 1 Survey
Business
- Unlimited Ideas
- 3 Surveys
Growth
Popular- Unlimited Ideas
- Privacy
- Surveys
- White Labeling
Enterprise
- SOC2 Compliance
- Audit logs
- IP whitelisting
- Dedicated Hosting
- Dedicated Support
Support Essentials
- Knowledge Base & Product Updates
- Resource Center & AI Assistant
- Provide Top-Tier Self-Serve Materials
Starter
- Best value option in the market
- All Adoption Features + AI Assistant
- Reporting & Segmentation
- Customizable In App Surveys
Growth
- Everything in Starter
- A/B Testing & Goal Tracking
- Custom CSS & Localization
- Premium Integrations
Enterprise
- Everything in Growth
- SOC2, GDPR, HIPAA Compliance
- Personalized Coaching & Support
- SAML SSO & Activity Logs
Frill vs UserGuiding FAQ
- Which one is cheaper?
- Frill starts lower at $25/mo, compared to $174/mo for UserGuiding.
- Can I use either one for free?
- UserGuiding has a free plan. Frill doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Frill uses flat-rate pricing, while UserGuiding goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Frill: Frill sits in the budget-to-mid tier of the product feedback and roadmap space — cheaper than Productboard or Aha! by a wide margin, and roughly competitive with Canny at the entry level. They're clearly going after lean product teams who want a dedicated feedback tool without enterprise pricing. UserGuiding: UserGuiding sits in the mid-market sweet spot — cheaper than Pendo or Appcues, but more structured than rolling your own with Intercom tooltips. They're clearly targeting product-led growth teams at startups and mid-size SaaS companies who need real onboarding tooling without enterprise-level spend.
Still deciding? See the best Frill alternatives or the best UserGuiding alternatives, ranked with verified pricing.
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