Gelato vs Loox Pricing (2026)

Which one is cheaper?

One or both use custom pricing, so it depends on your specific needs.

Can I use either one for free?

Gelato has a free plan. Loox doesn't — though they do offer a free trial.

How do they charge?

Different approach here. Gelato uses hybrid pricing, while Loox goes with usage-based. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Gelato: They're positioning against Printful and Printify by making the entry point genuinely free with no monthly commitment, then competing on margin recovery through discounts rather than undercutting base product prices. It's a mid-market play — not the cheapest per-unit option, but the subscription discount structure targets serious sellers who want predictable cost reduction without going enterprise. Loox: Loox sits in the mid-range of Shopify review apps — not the cheapest (Judge.me has a free tier), but well below enterprise review platforms. They're clearly targeting serious Shopify merchants who've outgrown free tools but aren't ready for a full-blown VoC platform.

Still deciding? See the best Gelato alternatives or the best Loox alternatives, ranked with verified pricing.