Gelato vs Recharge Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Gelato pricing | Recharge pricing | |
|---|---|---|
| Starts at | Custom | $99/mo |
| Number of plans | 3 | 3 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | hybrid | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- No upfront fees
- No minimum orders
- Payment and currency options
- Multi-currency wallet
- Local taxes and VAT handling
Gelato+
- Personalization Studio
- AI tools
- Up to 33% off products year-round
- 20% off premium apparel brands
- Free shipping on premium apparel orders
Gelato Platinum
- Personalized pricing
- Price matching
- Free samples
Starter
- Subscription-first product page widget
- Intuitive customer portal
- Upsell & cross-sell tools
- Smart Cancellation Prevention
- Failed Payment Recovery
- Win Back solutions
- Automated workflows
- Gifting capabilities
- Analytics & industry benchmarks
Plus
Popular- Hands-on implementation
- End-to-end migration support
- Customizable bundles & tiered discounts
- Concierge SMS*
- Loyalty – Rewards
- Loyalty – Referral Program
- Javascript SDK & Storefront API
Custom
- Custom implementations
- Dedicated priority technical support
- Review of solution architecture
- Enterprise business reviews
Gelato vs Recharge FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Gelato has a free plan. Recharge doesn't — though they do offer a free trial.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Gelato: They're positioning against Printful and Printify by making the entry point genuinely free with no monthly commitment, then competing on margin recovery through discounts rather than undercutting base product prices. It's a mid-market play — not the cheapest per-unit option, but the subscription discount structure targets serious sellers who want predictable cost reduction without going enterprise. Recharge: At $99 entry, Recharge undercuts nothing — this is mid-to-premium territory in the subscription-commerce space, aimed at Shopify merchants who've outgrown app-store subscription plugins. They're not chasing scrappy DTC startups; they're going after growth-stage and enterprise brands where the Custom tier and Shopify Plus tie-in matter.
Still deciding? See the best Gelato alternatives or the best Recharge alternatives, ranked with verified pricing.
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