Gelato vs Sellfy Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Gelato Sellfy
Starts at Custom $39/mo
Number of plans 3 3
Free plan
Free trial
Pricing model hybrid flat-rate

Free

$0/mo
  • No upfront fees
  • No minimum orders
  • Payment and currency options
  • Multi-currency wallet
  • Local taxes and VAT handling

Gelato+

Custom
  • Personalization Studio
  • AI tools
  • Up to 33% off products year-round
  • 20% off premium apparel brands
  • Free shipping on premium apparel orders

Gelato Platinum

Custom
  • Personalized pricing
  • Price matching
  • Free samples

Starter

Popular
$39/mo
  • Up to $10k in sales per year
  • Sell downloads, subscriptions and merch
  • Unlimited products
  • Email marketing
  • Core marketing features

Business

$79/mo
  • Up to $50k in sales per year
  • Sell downloads, subscriptions and merch
  • Unlimited products
  • Email marketing
  • Custom fields
  • Core marketing features
  • Product upselling
  • Cart abandonment
  • Affiliate marketing
  • Remove "Sellfy" branding
  • Store design migration

Premium

$159/mo
  • Up to $200k in sales per year
  • Sell downloads, subscriptions and merch
  • Unlimited products
  • Email marketing
  • Custom fields
  • Core marketing features
  • Product upselling
  • Cart abandonment
  • Affiliate marketing
  • Product and design migration
  • Priority support

Gelato vs Sellfy FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Gelato has a free plan. Sellfy doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Gelato uses hybrid pricing, while Sellfy goes with flat-rate. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Gelato: They're positioning against Printful and Printify by making the entry point genuinely free with no monthly commitment, then competing on margin recovery through discounts rather than undercutting base product prices. It's a mid-market play — not the cheapest per-unit option, but the subscription discount structure targets serious sellers who want predictable cost reduction without going enterprise. Sellfy: Sellfy sits mid-market — pricier than bare-bones tools like Payhip or Gumroad's free-to-start model, but cheaper than full-blown ecommerce platforms like Shopify once you factor in app costs. They're courting creators and small merchants who want an all-in-one shop without assembling a stack of plugins.

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