Gelato vs Thinkific Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- No upfront fees
- No minimum orders
- Payment and currency options
- Multi-currency wallet
- Local taxes and VAT handling
Gelato+
- Personalization Studio
- AI tools
- Up to 33% off products year-round
- 20% off premium apparel brands
- Free shipping on premium apparel orders
Gelato Platinum
- Personalized pricing
- Price matching
- Free samples
Basic
- Unlimited courses
- Video lessons, quizzes, and student discussions
- 1 community
- Keep students engaged with a private feed, DMs, and weekly digests
- Sell digital products
- Up to 5 e-books, workbooks or templates
- eCommerce essentials
- Checkout, order bumps, gifting, and coupon codes built in
- Abandoned-cart emails
- Recover sales automatically when students bail at checkout
- Sales and student dashboards
- See revenue, enrolments, and completion in one view
- Custom domain
- Host your school or academy on your own domain
Start
Popular- Live cohorts and coaching
- Unlimited Zoom sessions, bookable calendars, and attendance tracking
- Completion certificates
- Prove students finished with branded PDFs they can share on LinkedIn
- Assignments and quizzes
- Grade student work and unlock lessons as they progress
- Bundles, upsells, and payment plans
- Raise average order value and conversions
- Memberships and subscriptions
- Charge monthly for ongoing access to a course library
- HTML and CSS editor
- Customize your website to match your brand and extend functionality
Grow
- Removes Thinkific branding
- Across your website and products
- 3 communities
- Separate your audiences based on topic, level, or free vs paid
- Group orders and B2B sales
- Sell bulk seats to companies buying licenses for their team
- Invoicing
- Send, track, and collect payment from B2B buyers
- Phone and priority chat support
- Reach a human in minutes, not days
- API access and webhooks
- Connect Thinkific to your tools, or build something custom
- Student engagement reports
- See where learners get stuck and which lessons drive completion
Plus
- Dedicated end-to-end support
- Access award-winning support for your migration, setup, go-live, and beyond
- AI teaching assistant
- Give learners instant answers and free up your time without adding headcount
- Single sign-on (SSO)
- Use existing credentials for a seamless and secure log-in experience
- Learning paths and SCORM
- Build high-quality, guided learning programs with content you already have
- CRM Integrations
- With tools like HubSpot and Salesforce for a seamless experience
- Generous user capacity
- Scale confidently with 10,000+ user seats included
- Custom roles and additional administrators
- Grant precise access and permissions by role, and streamline control at scale
- Custom analytics dashboards
- Build exportable views of revenue, engagement, and learner performance
- Branded mobile app
- Your own iOS and Android app; included on select Plus contracts
Gelato vs Thinkific FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Gelato has a free plan. Thinkific doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Gelato uses hybrid pricing, while Thinkific goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Gelato: They're positioning against Printful and Printify by making the entry point genuinely free with no monthly commitment, then competing on margin recovery through discounts rather than undercutting base product prices. It's a mid-market play — not the cheapest per-unit option, but the subscription discount structure targets serious sellers who want predictable cost reduction without going enterprise. Thinkific: Sitting above budget tools like Teachable's entry tiers but below full LMS platforms like Docebo or TalentLMS, Thinkific is pitching itself as the serious creator-to-business upgrade path. They're going after established course creators and mid-market L&D teams who've outgrown the cheap stuff but don't need enterprise complexity.
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