Gelato vs Toast Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Gelato pricing Toast pricing
Starts at Custom $69/mo
Number of plans 3 3
Free plan
Free trial — —
Pricing model hybrid hybrid

Price is one row. To weigh the features too, use our feature comparison template →

Free

$0/mo
  • No upfront fees
  • No minimum orders
  • Payment and currency options
  • Multi-currency wallet
  • Local taxes and VAT handling

Gelato+

Custom
  • Personalization Studio
  • AI tools
  • Up to 33% off products year-round
  • 20% off premium apparel brands
  • Free shipping on premium apparel orders

Gelato Platinum

Custom
  • Personalized pricing
  • Price matching
  • Free samples

Starter Kit

$0/mo
  • Cloud-based point of sale
  • Hardware configuration incl. 1 terminal
  • Additional add-ons available

Point of Sale

$69/mo
  • Cloud-based point of sale
  • Custom hardware configuration
  • Additional add-ons available

Build Your Own

Custom
  • Perpetual inventory management
  • Easy integrated payroll and tips manager
  • Automated inventory
  • Employee benefits
  • Employee scheduling
  • Guest marketing, loyalty and gift cards
  • Pair with hardware setup of your choosing

Gelato vs Toast FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
How do they charge?
Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Gelato: They're positioning against Printful and Printify by making the entry point genuinely free with no monthly commitment, then competing on margin recovery through discounts rather than undercutting base product prices. It's a mid-market play — not the cheapest per-unit option, but the subscription discount structure targets serious sellers who want predictable cost reduction without going enterprise.

Still deciding? See the best Gelato alternatives or the best Toast alternatives, ranked with verified pricing.

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