Gelato vs Toast Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- No upfront fees
- No minimum orders
- Payment and currency options
- Multi-currency wallet
- Local taxes and VAT handling
Gelato+
- Personalization Studio
- AI tools
- Up to 33% off products year-round
- 20% off premium apparel brands
- Free shipping on premium apparel orders
Gelato Platinum
- Personalized pricing
- Price matching
- Free samples
Starter Kit
- Cloud-based point of sale
- Hardware configuration incl. 1 terminal
- Additional add-ons available
Point of Sale
- Cloud-based point of sale
- Custom hardware configuration
- Additional add-ons available
Build Your Own
- Perpetual inventory management
- Easy integrated payroll and tips manager
- Automated inventory
- Employee benefits
- Employee scheduling
- Guest marketing, loyalty and gift cards
- Pair with hardware setup of your choosing
Save money by bundling POS and Toast Payroll
- Payroll essentials
- Basic scheduling
- Other team management tools you may want for your business, including Restaurant Insurance powered by NEXT^†, Vestwell 401(k)^ and Toast Pay Card and PayOut§
Point of Sale
- Cloud-based point of sale
- Custom hardware configuration
- Additional add-ons availible
Build Your Own
- Perpetual inventory management
- Supplier management
- Online ordering and delivery
- Guest marketing, loyalty, and gift cards
- Employee scheduling
- Easy integrated payroll
- Employee benefits
- Pair with hardware setup of your choosing
Gelato vs Toast FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Both use a hybrid model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Gelato: They're positioning against Printful and Printify by making the entry point genuinely free with no monthly commitment, then competing on margin recovery through discounts rather than undercutting base product prices. It's a mid-market play — not the cheapest per-unit option, but the subscription discount structure targets serious sellers who want predictable cost reduction without going enterprise. Toast: Toast sits in the mid-market for restaurant tech — not as cheap as Square for Restaurants, not as enterprise-heavy as Oracle MICROS. The $0 entry tier is a direct shot at Square's free POS, while the Retail tab signals they're quietly expanding beyond their core restaurant identity to compete with Lightspeed and Shopify POS.
Still deciding? See the best Gelato alternatives or the best Toast alternatives, ranked with verified pricing.
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