GlossGenius vs Boulevard Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

GlossGenius Boulevard
Starts at $28/mo $143/mo
Number of plans 3 4
Free plan
Free trial
Pricing model flat-rate hybrid

Price is one row. To weigh the features too, use our feature comparison template →

Standard

$28/mo
  • Custom Booking Website
  • Unlimited Client Notifications
  • Email & Text Marketing
  • Inventory & Retail Management
  • Packages & Memberships (NEW)

Gold

Popular
$56/mo
  • Forms & Waivers
  • Google Booking & Reviews
  • Automated waitlist
  • Time Tracking
  • Room & Resource Management (NEW)

Platinum

$168/mo
  • Team Goal Setting & Analytics
  • Customizable commissions
  • Google Marketing Analytics

Essentials

$143/mo
  • Up to 5 providers (bookable calendars)
  • 250 free texts
  • 1,000 free email blasts
  • 50 GB storage

Premier

$293/mo
  • Unlimited professionals
  • 250 free texts
  • 1,000 free email blasts
  • 50 GB storage

Prestige

Popular
$410/mo
  • Forms add-on
  • 2,500 free texts
  • 10,000 free email blasts
  • 100 GB storage

Enterprise

Custom

GlossGenius vs Boulevard FAQ

Which one is cheaper?
GlossGenius starts lower at $28/mo, compared to $143/mo for Boulevard.
Can I use either one for free?
Neither has a free plan. But GlossGenius offers a free trial.
How do they charge?
Different approach here. GlossGenius uses flat-rate pricing, while Boulevard goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. GlossGenius: GlossGenius sits mid-market for salon/beauty booking software — pricier than bare-bones scheduling apps but cheaper than enterprise spa management platforms, and the jump to $168 for Platinum signals they're chasing higher-end studios willing to pay for polish. Splitting off separate Medspa & Aesthetics plans shows they're also courting a higher-value vertical rather than competing purely on price. Boulevard: Boulevard sits at the premium end of the salon/spa software category — no free plan, no free trial, and pricing that starts nearly double what basic booking tools like Vagaro or Fresha charge. They're clearly chasing higher-end, appointment-based businesses that treat software as a growth investment, not a commodity scheduling tool.

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