Gong vs Hunter Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- 50 credits per month
- Basic Discover B2B database filters
- AI Assistant in Discover
- Connect 1 email account
- 500 recipients per sequence
- Unlimited team members
- Regular support
Starter
- 2,000 credits per month
- 24,000 credits per year
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- AI Assistant in Discover
- Connect 3 email accounts
- AI Writing Assistant
- Unlimited team members
- Priority support
- Inbox Protection
- Managed email accounts
- Email account slots
- Credit Packs
Growth
Popular- 10,000 credits per month
- 120,000 credits per year
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- AI Assistant in Discover
- Connect 10 email accounts
- AI Writing Assistant
- Unlimited team members
- Priority support
- Inbox Protection
- Managed email accounts
- Email account slots
- Credit Packs
Scale
- 25,000 credits per month
- 300,000 credits per year
- Auto-verification
- Lead enrichment
- Advanced Discover filters
- AI Assistant in Discover
- Connect 20 email accounts
- AI Writing Assistant
- Unlimited team members
- Priority support
- Inbox Protection
- Managed email accounts
- Email account slots
- Credit Packs
Enterprise
- Custom number of credits
- Auto-verification
- Lead enrichment
- AI Assistant in Discover
- Custom number of connected email accounts
- AI Writing Assistant
- Unlimited team members
- Priority support + Account manager
- Inbox Protection
- Managed email accounts
- Email account slots
- Credit Packs
Gong vs Hunter FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Hunter has a free plan. Gong doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. Gong uses custom pricing, while Hunter goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Gong: Classic enterprise sales motion - no transparent pricing means they're positioning as premium and want to negotiate based on deal size. They're going after serious revenue teams who can afford custom enterprise tooling. Hunter: Hunter sits in the affordable-to-mid range for email finding tools — cheaper than Apollo or ZoomInfo's full suites, but competing directly with tools like Snov.io and Findymail. They're clearly going after SMBs and individual sales reps who want a focused, no-frills prospecting tool without paying for a bloated data platform.
Still deciding? See the best Gong alternatives or the best Hunter alternatives, ranked with verified pricing.
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