Gong vs Lusha Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Gong pricing | Lusha pricing | |
|---|---|---|
| Starts at | Custom | $37/mo |
| Number of plans | 0 | 5 |
| Free plan | — | |
| Free trial | — | — |
| Pricing model | custom | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Free
- Verified emails & phones
- Basic & advanced filters
- Company advanced data
- Automated email sequences
- Call recordings & AI Insights
Starter
- Contact & company lookalikes
- Bulk enrichment
- AI assistant
- 5 buying intent topics
Pro
- 2 free seats
- API
- CSV enrichment
- Signals
- Webhooks
Premium
Popular- 5 free seats
- API Advanced
- Team management
- Credit allocation
- 5 buying intent topics, unlimited results
Scale
- 50%+ off price per credit
- SSO
- 25 buying intent topics, unlimited results
- Advanced compliance
- Dedicated success team*
- Priority support
Gong vs Lusha FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Lusha has a free plan. Gong doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. Gong uses custom pricing, while Lusha goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Gong: Classic enterprise sales motion - no transparent pricing means they're positioning as premium and want to negotiate based on deal size. They're going after serious revenue teams who can afford custom enterprise tooling. Lusha: Lusha sits in the mid-market of the sales intelligence space — pricier than bare-bones scrapers but noticeably cheaper than heavyweight platforms like ZoomInfo or Cognism. They're clearly courting SMBs and individual reps who want solid contact data without an enterprise contract or a six-figure commitment.
Still deciding? See the best Gong alternatives or the best Lusha alternatives, ranked with verified pricing.
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