Gong vs Lusha Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Free
- Verified emails & phones
- Basic & advanced filters
- Company advanced data
- Automated email sequences
- Call recordings & AI Insights
Starter
- Contact & company lookalikes
- Bulk enrichment
- AI assistant
- 5 buying intent topics
Pro
- 2 free seats
- API
- CSV enrichment
- Signals
- Webhooks
Premium
Popular- 5 free seats
- API Advanced
- Team management
- Credit allocation
- 5 buying intent topics, unlimited results
Scale
- 50%+ off price per credit
- SSO
- 25 buying intent topics, unlimited results
- Advanced compliance
- Dedicated success team*
- Priority support
Gong vs Lusha FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Lusha has a free plan. Gong doesn't — you'll need to pay from day one.
- How do they charge?
- Different approach here. Gong uses custom pricing, while Lusha goes with usage-based. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Gong: Classic enterprise sales motion - no transparent pricing means they're positioning as premium and want to negotiate based on deal size. They're going after serious revenue teams who can afford custom enterprise tooling. Lusha: Lusha sits in the mid-market of the B2B contact data space, undercutting ZoomInfo and Apollo's team plans but not trying to be the cheapest option in the room. They're going after individual contributors and lean sales teams who want quality data without an enterprise contract.
Still deciding? See the best Gong alternatives or the best Lusha alternatives, ranked with verified pricing.
Keep tabs on both.
We'll monitor pricing changes for Gong and Lusha and let you know when something moves.