Great Question vs Paperform Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Great Question | Paperform | |
|---|---|---|
| Starts at | $129/mo | $24/mo |
| Number of plans | 2 | 4 |
| Free plan | — | |
| Free trial | ||
| Pricing model | per-seat | hybrid |
Self-serve
- Interviews, scheduling, surveys, prototype testing, blind studies
- Observer rooms, unlimited observer seats
- Centralized participant panel
- Segment and filter participants
- Automated incentives
- CSV import
- Centralized AI Repository
- Highlights and AI tagging
- Highlight & video reel creation
- Project synthesis
- Project synthesis
- Encrypted data, GDPR DPA
- Research participants
- Video storage
- Help center & email (24/6)
- Integrate with Slack, Figma, and 50+ tools
- User Interviews B2C + B2B participant panel
Enterprise
Popular- Interviews, scheduling, surveys, prototype testing, blind studies
- Observer rooms, unlimited observer seats
- Focus groups, card sorting, tree testing
- Round robin & rolling scheduling
- Salesforce, Snowflake, Qualtrics, Databricks integrations
- AI moderation
- Centralized participant panel
- Segment and filter participants
- Automated incentives
- CSV import
- External CRM sync
- Candidate eligibility rules
- Centralized AI Repository
- Highlights and AI tagging
- Highlight & video reel creation
- Project synthesis
- AI global synthesis
- Ask AI
- MCP
- Global synthesis
- Project synthesis
- Encrypted data, GDPR DPA
- Granular access control, SSO & SCIM
- Custom consent, data retention
- Research participants
- Video storage
- Help center & email (24/6)
- Customer Success Manager, SLAs
- Concierge migration, custom terms
- Integrate with Slack, Figma, and 50+ tools
- User Interviews B2C + B2B participant panel
- HIPAA compliance at every step of the research process
Free
- Number of forms
- Form Creation
- Multiple Pages and Conditional Content
- Guided Mode (one question at a time)
- Conditional Logic (for questions, content, emails, summaries, and more)
- Required & Conditional questions
- AI Form Creation
- Answer Piping
- Share forms via link, Facebook or Twitter
- ReCAPTCHA
- OEmbed Support
- Wordpress Plugin
- Automatic Save & Resume for Respondents
- Appointment Field (Bookings / Scheduling)
- Signature field
- Color Picker Field
- Template Gallery
- Form Sharing (make your own templates)
- Add Images, GIFs & Videos to Forms (Body, background, products, questions, and more)
- Import direct from Unsplash & Giphy
- Image editor
- Access Adobe Creative Cloud Libraries
- Translate Forms and UI (Language support)
- 2000+ Integrations (Native, Zapier & Make)
- Submission Results and Reports
- Export submission results
- Submission Notifications
- Disable Paperform's submission storage (BYO)
- Form Spaces and Tag Management
- Simple Submission Redirects
- Price and Donation Fields
- Quotes / Invoices (Non-processed Payments)
- Tax Calculations for Payments and Subscriptions
- Stripe Payments
- Google Pay
- Braintree Payments
- PayPal Business Payments
- Square Payments
- Issue Refunds
- 3D Secure support for Braintree and Stripe
- SOC 2 Compliant
- GDPR Compliant
- Enhanced Security (SSL Encryption)
- 2FA
Essentials
- Number of forms
- Form Creation
- Calculations Assistant
- Multiple Pages and Conditional Content
- Guided Mode (one question at a time)
- Conditional Logic (for questions, content, emails, summaries, and more)
- Required & Conditional questions
- Scoring
- Auto-close submissions (based on number)
- Calculations Field
- AI Form Creation
- Answer Piping
- Share forms via link, Facebook or Twitter
- ReCAPTCHA
- OEmbed Support
- Wordpress Plugin
- Automatic Save & Resume for Respondents
- Appointment Field (Bookings / Scheduling)
- Signature field
- Color Picker Field
- AI Calculations Assistant
- Template Gallery
- Form Sharing (make your own templates)
- Add Images, GIFs & Videos to Forms (Body, background, products, questions, and more)
- Import direct from Unsplash & Giphy
- Image editor
- Access Adobe Creative Cloud Libraries
- Translate Forms and UI (Language support)
- 2000+ Integrations (Native, Zapier & Make)
- Submission Results and Reports
- Export submission results
- Submission Notifications
- Email Responses (send emails to anyone, including respondents)
- Disable Paperform's submission storage (BYO)
- Form Spaces and Tag Management
- Simple Submission Redirects
- Google Analytics & Facebook Pixel Support
- Product Sales and Management (eCommerce)
- Price and Donation Fields
- Custom Pricing Rules
- Subscriptions
- Quotes / Invoices (Non-processed Payments)
- Coupon and discounts on payments and subscriptions
- Tax Calculations for Payments and Subscriptions
- Stripe Payments
- Google Pay
- Braintree Payments
- PayPal Business Payments
- Square Payments
- Issue Refunds
- 3D Secure support for Braintree and Stripe
- SOC 2 Compliant
- GDPR Compliant
- Enhanced Security (SSL Encryption)
- 2FA
Pro
- Number of forms
- Custom Domain Support
- Custom HTML & CSS
- Webhooks
- Standard API access
- Form Creation
- Calculations Assistant
- Report Insights
- Multiple Pages and Conditional Content
- Guided Mode (one question at a time)
- Conditional Logic (for questions, content, emails, summaries, and more)
- Required & Conditional questions
- Scoring
- Auto-close submissions (based on number)
- Calculations Field
- Auto-close submissions (based on date)
- AI Form Creation
- Answer Piping
- Share forms via link, Facebook or Twitter
- ReCAPTCHA
- OEmbed Support
- Wordpress Plugin
- Automatic Save & Resume for Respondents
- Appointment Field (Bookings / Scheduling)
- Signature field
- Color Picker Field
- AI Calculations Assistant
- Dynamic Success (Thank you) Page
- Submissions closed custom messaging
- Template Gallery
- Form Sharing (make your own templates)
- Add Images, GIFs & Videos to Forms (Body, background, products, questions, and more)
- Import direct from Unsplash & Giphy
- Image editor
- Access Adobe Creative Cloud Libraries
- Translate Forms and UI (Language support)
- Advanced Design & Theme Forms
- Custom Form Link (URL)
- 2000+ Integrations (Native, Zapier & Make)
- Submission Results and Reports
- AI Report Insights
- Export submission results
- Submission Notifications
- Email Responses (send emails to anyone, including respondents)
- Disable Paperform's submission storage (BYO)
- Form Spaces and Tag Management
- Simple Submission Redirects
- Google Analytics & Facebook Pixel Support
- Custom Analytics
- Conditional and Timed Submission Redirects
- Paperform Analytics
- Custom PDFs
- Partial Submissions
- User Permissions and Management
- Product Sales and Management (eCommerce)
- Price and Donation Fields
- Custom Pricing Rules
- Subscriptions
- Quotes / Invoices (Non-processed Payments)
- Coupon and discounts on payments and subscriptions
- Tax Calculations for Payments and Subscriptions
- Stripe Payments
- Google Pay
- Braintree Payments
- PayPal Business Payments
- Square Payments
- Issue Refunds
- 3D Secure support for Braintree and Stripe
- SOC 2 Compliant
- GDPR Compliant
- Enhanced Security (SSL Encryption)
- 2FA
Business
Popular- Number of forms
- Custom Domain Support
- Custom Email Domains
- Custom HTML & CSS
- Webhooks
- Standard API access
- Business API access
- SSO (SAML)
- Form Creation
- Calculations Assistant
- Report Insights
- Multiple Pages and Conditional Content
- Guided Mode (one question at a time)
- Conditional Logic (for questions, content, emails, summaries, and more)
- Required & Conditional questions
- Scoring
- Auto-close submissions (based on number)
- Calculations Field
- Auto-close submissions (based on date)
- AI Form Creation
- Answer Piping
- Share forms via link, Facebook or Twitter
- ReCAPTCHA
- OEmbed Support
- Wordpress Plugin
- Automatic Save & Resume for Respondents
- Appointment Field (Bookings / Scheduling)
- Signature field
- Color Picker Field
- AI Calculations Assistant
- Dynamic Success (Thank you) Page
- Submissions closed custom messaging
- Google Address Search
- API Powered Dropdowns
- Template Gallery
- Form Sharing (make your own templates)
- Add Images, GIFs & Videos to Forms (Body, background, products, questions, and more)
- Import direct from Unsplash & Giphy
- Image editor
- Access Adobe Creative Cloud Libraries
- Translate Forms and UI (Language support)
- Advanced Design & Theme Forms
- Custom Form Link (URL)
- 2000+ Integrations (Native, Zapier & Make)
- Submission Results and Reports
- AI Report Insights
- Export submission results
- Submission Notifications
- Email Responses (send emails to anyone, including respondents)
- Disable Paperform's submission storage (BYO)
- Form Spaces and Tag Management
- Simple Submission Redirects
- Google Analytics & Facebook Pixel Support
- Custom Analytics
- Conditional and Timed Submission Redirects
- Paperform Analytics
- Custom PDFs
- Partial Submissions
- User Permissions and Management
- Custom S3 Storage (BYO)
- Product Sales and Management (eCommerce)
- Price and Donation Fields
- Custom Pricing Rules
- Subscriptions
- Quotes / Invoices (Non-processed Payments)
- Coupon and discounts on payments and subscriptions
- Tax Calculations for Payments and Subscriptions
- Stripe Payments
- Google Pay
- Braintree Payments
- PayPal Business Payments
- Square Payments
- Issue Refunds
- 3D Secure support for Braintree and Stripe
- SOC 2 Compliant
- GDPR Compliant
- Enhanced Security (SSL Encryption)
- 2FA
- Require 2FA of all users
Great Question vs Paperform FAQ
- Which one is cheaper?
- Paperform is the cheaper option, starting at $24/mo vs $129/mo for Great Question.
- Can I use either one for free?
- Paperform has a free plan. Great Question doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Great Question uses per-seat pricing, while Paperform goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Great Question: Sits in the mid-market range for dedicated research ops platforms — not trying to compete on price with lightweight tools like Maze, but not as expensive as full enterprise suites. They're targeting teams serious enough about research to pay for a dedicated platform but not yet locked into a big-vendor relationship. Paperform: Paperform sits in the mid-market lane — pricier than bare-bones form tools like Google Forms or Tally's free tier, but noticeably cheaper than heavyweight platforms like Typeform or Jotform's higher tiers. They're clearly courting freelancers, consultants, and small businesses who want a form builder that doubles as a lightweight storefront or booking tool without paying enterprise prices.
Still deciding? See the best Great Question alternatives or the best Paperform alternatives, ranked with verified pricing.
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