Great Question vs SurveyMonkey Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Great Question | SurveyMonkey | |
|---|---|---|
| Starts at | $129/mo | $30/mo |
| Number of plans | 2 | 3 |
| Free plan | — | — |
| Free trial | — | |
| Pricing model | per-seat | per-seat |
Self-serve
- Interviews, scheduling, surveys, prototype testing, blind studies
- Observer rooms, unlimited observer seats
- Centralized participant panel
- Segment and filter participants
- Automated incentives
- CSV import
- Centralized AI Repository
- Highlights and AI tagging
- Highlight & video reel creation
- Project synthesis
- Project synthesis
- Encrypted data, GDPR DPA
- Research participants
- Video storage
- Help center & email (24/6)
- Integrate with Slack, Figma, and 50+ tools
- User Interviews B2C + B2B participant panel
Enterprise
Popular- Interviews, scheduling, surveys, prototype testing, blind studies
- Observer rooms, unlimited observer seats
- Focus groups, card sorting, tree testing
- Round robin & rolling scheduling
- Salesforce, Snowflake, Qualtrics, Databricks integrations
- AI moderation
- Centralized participant panel
- Segment and filter participants
- Automated incentives
- CSV import
- External CRM sync
- Candidate eligibility rules
- Centralized AI Repository
- Highlights and AI tagging
- Highlight & video reel creation
- Project synthesis
- AI global synthesis
- Ask AI
- MCP
- Global synthesis
- Project synthesis
- Encrypted data, GDPR DPA
- Granular access control, SSO & SCIM
- Custom consent, data retention
- Research participants
- Video storage
- Help center & email (24/6)
- Customer Success Manager, SLAs
- Concierge migration, custom terms
- Integrate with Slack, Figma, and 50+ tools
- User Interviews B2C + B2B participant panel
- HIPAA compliance at every step of the research process
Team Advantage
- Unlimited surveys, forms, and quizzes
- Unlimited questions per survey
- Number of responses
- Unlimited collectors
- 500+ expert templates
- Pre-written questions
- Required questions and answer validation
- 57 languages supported
- Build with AI
- Quiz scoring and results page
- Custom quiz feedback (Quizzes Pro)
- Common question types
- Collect contact information
- Net Promoter Score® (NPS)
- Comment box
- Ranking, rating, and slider
- Matrix questions
- Best Worst Scale
- Accept payments
- File upload
- A/B testing
- Section 508 and WCAG2 compliance
- Standard themes
- Add your logo
- Custom themes, colors, fonts, and more
- Custom URL ending
- Subtle SurveyMonkey footer
- Premium themes
- Custom thank-you and disqualification pages
- Randomize answer choices
- Skip logic for questions and pages
- Question and answer piping
- Randomize questions and pages
- Carry forward responses
- Track respondent data with custom variables
- Send surveys via web link and social media
- Access to SurveyMonkey Audience global panel*
- View, allow, or block IP addresses
- Password-protected surveys
- Embed or trigger surveys on your website
- Targeting for popup surveys
- Kiosk mode, with inactivity timer and passcode lock
- QR codes
- Email invitations
Team Premier
- Unlimited surveys, forms, and quizzes
- Unlimited questions per survey
- Number of responses
- Unlimited collectors
- 500+ expert templates
- Pre-written questions
- Required questions and answer validation
- 57 languages supported
- Build with AI
- Quiz scoring and results page
- Custom quiz feedback (Quizzes Pro)
- Common question types
- Collect contact information
- Net Promoter Score® (NPS)
- Comment box
- Ranking, rating, and slider
- Matrix questions
- Best Worst Scale
- Accept payments
- File upload
- A/B testing
- Image click maps
- Section 508 and WCAG2 compliance
- Standard themes
- Add your logo
- Custom themes, colors, fonts, and more
- Custom URL ending
- Subtle SurveyMonkey footer
- Premium themes
- Custom thank-you and disqualification pages
- Remove SurveyMonkey footer
- White label surveys
- Randomize answer choices
- Skip logic for questions and pages
- Question and answer piping
- Randomize questions and pages
- Carry forward responses
- Track respondent data with custom variables
- Block randomization
- Personalize survey behavior with advanced branching
- Personalize questions with advanced piping
- Send surveys via web link and social media
- Access to SurveyMonkey Audience global panel*
- View, allow, or block IP addresses
- Password-protected surveys
- Embed or trigger surveys on your website
- Targeting for popup surveys
- Kiosk mode, with inactivity timer and passcode lock
- QR codes
- Email invitations
Enterprise
- Unlimited surveys, forms, and quizzes
- Unlimited questions per survey
- Number of responses
- Unlimited collectors
- 500+ expert templates
- Pre-written questions
- Required questions and answer validation
- 57 languages supported
- Build with AI
- Quiz scoring and results page
- Custom quiz feedback (Quizzes Pro)
- Common question types
- Collect contact information
- Net Promoter Score® (NPS)
- Comment box
- Ranking, rating, and slider
- Matrix questions
- Best Worst Scale
- Accept payments
- File upload
- A/B testing
- Image click maps
- Section 508 and WCAG2 compliance
- Standard themes
- Add your logo
- Custom themes, colors, fonts, and more
- Custom URL ending
- Subtle SurveyMonkey footer
- Premium themes
- Custom thank-you and disqualification pages
- Remove SurveyMonkey footer
- White label surveys
- Custom survey end page
- Custom subdomain
- Custom question bank
- Randomize answer choices
- Skip logic for questions and pages
- Question and answer piping
- Randomize questions and pages
- Carry forward responses
- Track respondent data with custom variables
- Block randomization
- Personalize survey behavior with advanced branching
- Personalize questions with advanced piping
- Send surveys via web link and social media
- Access to SurveyMonkey Audience global panel*
- View, allow, or block IP addresses
- Password-protected surveys
- Embed or trigger surveys on your website
- Targeting for popup surveys
- Kiosk mode, with inactivity timer and passcode lock
- QR codes
- Email invitations
Great Question vs SurveyMonkey FAQ
- Which one is cheaper?
- SurveyMonkey is the cheaper option, starting at $30/mo vs $129/mo for Great Question.
- Can I use either one for free?
- Neither has a free plan. But Great Question offers a free trial.
- How do they charge?
- Both use a per-seat model, so the comparison is straightforward — it comes down to features and limits at each price point.
- Which one is a better deal?
- Depends on what you need. Great Question: Sits in the mid-market range for dedicated research ops platforms — not trying to compete on price with lightweight tools like Maze, but not as expensive as full enterprise suites. They're targeting teams serious enough about research to pay for a dedicated platform but not yet locked into a big-vendor relationship. SurveyMonkey: Sitting in premium territory compared to newer survey tools, but justified by brand recognition and feature depth. They're going after established teams who value reliability over rock-bottom pricing.
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