Which one is cheaper?

Zoho Forms is the cheaper option, starting at $10/mo vs $129/mo for Great Question.

Can I use either one for free?

Zoho Forms has a free plan. Great Question doesn't — though they do offer a free trial.

Different approach here. Great Question uses hybrid pricing, while Zoho Forms goes with per-seat. That changes the math depending on your team size and usage.

Which one is a better deal?

Depends on what you need. Great Question: At $129/seat monthly (or ~$107.50 annualized), they're priced mid-to-premium for a research repository/panel tool — not the cheapest entry point, but not wildly expensive either. They're clearly going after teams that already have budget for a proper research ops stack rather than trying to win on price against free or freemium tools. Zoho Forms: Zoho sits firmly in the budget-to-mid range of the form builder space — cheaper than Typeform or Jotform's comparable tiers, especially at the entry point. They're clearly courting price-sensitive SMBs already in or open to the Zoho ecosystem, not enterprise buyers chasing best-in-class UX.

Great Question vs Zoho Forms Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

	Great Question pricing	Zoho Forms pricing
Starts at	$129/mo	$10/mo
Number of plans	2	5
Free plan	—
Free trial		—
Pricing model	hybrid	per-seat

Price is one row. To weigh the features too, use our feature comparison template →

Great Question pricing

Official page

Self-serve

$129/mo

Interviews, scheduling, surveys, prototype testing, blind studies
Observer rooms, unlimited observer seats
Centralized participant panel
Segment and filter participants
Automated incentives
CSV import
External CRM sync
Candidate eligibility rules
Centralized AI Repository
Highlights and AI tagging
Highlight & video reel creation
Project synthesis
AI global synthesis
Ask AI
Encrypted data, GDPR DPA
Research participants
Video storage
Help center & email (24/6)
Integrate with Slack, Figma, and 50+ tools

Enterprise

Popular

Custom

Interviews, scheduling, surveys, prototype testing, blind studies
Observer rooms, unlimited observer seats
Round robin & rolling scheduling
Focus groups, card sorting, tree testing
Salesforce, Snowflake, Qualtrics, Databricks integrations
Centralized participant panel
Segment and filter participants
Automated incentives
CSV import
External CRM sync
Candidate eligibility rules
Centralized AI Repository
Highlights and AI tagging
Highlight & video reel creation
Project synthesis
AI global synthesis
Ask AI
MCP (new)
Global synthesis
Project synthesis
Encrypted data, GDPR DPA
Granular access control, SSO & SCIM
Custom consent, data retention
Research participants
Video storage
Help center & email (24/6)
Customer Success Manager, SLAs
Concierge migration, custom terms
Integrate with Slack, Figma, and 50+ tools

Zoho Forms pricing

Official page

FREE

$0/mo

1 User
3 Forms
Unlimited Form Views
500 Submissions/month
200 MB File Storage
10 Payment Submissions
Pre-built Themes
Custom PDFs
Webhooks
Integrations
UTM Tracking

BASIC

$10/mo

1 User
Unlimited Forms
Unlimited Form Views
10,000 Submissions/month
500 MB File Storage
Payment Gateway Integrations
Branding & Custom Form Themes
Custom PDFs
Webhooks
Integrations
UTM, GTM, PostMessage Tracking
Email Audit
Advanced Email Editor

STANDARD

$25/mo

10 Users
Unlimited Forms
Unlimited Form Views
25,000 Submissions/month
2 GB File Storage
Payment Gateway Integrations
Branding & Custom Form Themes
Custom PDFs
Webhooks
Integrations
UTM, GTM, PostMessage Tracking
Email Audit
Advanced Email Editor
Approvals

PROFESSIONAL

$50/mo

25 Users
Unlimited Forms
Unlimited Form Views
75,000 Submissions/month
5 GB File Storage
Payment Gateway Integrations
Branding & Custom Form Themes
Custom PDFs
Webhooks
Integrations
UTM, GTM, PostMessage Tracking
Email Audit
Advanced Email Editor
Approvals

PREMIUM

$90/mo

100 Users
Unlimited Forms
Unlimited Form Views
150,000 Submissions/month
10 GB File Storage
Payment Gateway Integrations
Branding & Custom Form Themes
Custom PDFs
Webhooks
Integrations
UTM, GTM, PostMessage Tracking
Email Audit
Advanced Email Editor
Approvals
HIPAA Compliance
Auto-Trash Submissions
Record Audit
SMTP
Report Scheduler
Form Encryption

Great Question vs Zoho Forms FAQ

Which one is cheaper?: Zoho Forms is the cheaper option, starting at $10/mo vs $129/mo for Great Question.
Can I use either one for free?: Zoho Forms has a free plan. Great Question doesn't — though they do offer a free trial.
How do they charge?: Different approach here. Great Question uses hybrid pricing, while Zoho Forms goes with per-seat. That changes the math depending on your team size and usage.
Which one is a better deal?: Depends on what you need. Great Question: At $129/seat monthly (or ~$107.50 annualized), they're priced mid-to-premium for a research repository/panel tool — not the cheapest entry point, but not wildly expensive either. They're clearly going after teams that already have budget for a proper research ops stack rather than trying to win on price against free or freemium tools. Zoho Forms: Zoho sits firmly in the budget-to-mid range of the form builder space — cheaper than Typeform or Jotform's comparable tiers, especially at the entry point. They're clearly courting price-sensitive SMBs already in or open to the Zoho ecosystem, not enterprise buyers chasing best-in-class UX.

Still deciding? See the best Great Question alternatives or the best Zoho Forms alternatives, ranked with verified pricing.

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