Great Question vs Zoho Forms Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Great Question | Zoho Forms | |
|---|---|---|
| Starts at | $129/mo | $10/mo |
| Number of plans | 2 | 5 |
| Free plan | — | |
| Free trial | — | |
| Pricing model | per-seat | flat-rate |
Self-serve
- Interviews, scheduling, surveys, prototype testing, blind studies
- Observer rooms, unlimited observer seats
- Centralized participant panel
- Segment and filter participants
- Automated incentives
- CSV import
- Centralized AI Repository
- Highlights and AI tagging
- Highlight & video reel creation
- Project synthesis
- Project synthesis
- Encrypted data, GDPR DPA
- Research participants
- Video storage
- Help center & email (24/6)
- Integrate with Slack, Figma, and 50+ tools
- User Interviews B2C + B2B participant panel
Enterprise
Popular- Interviews, scheduling, surveys, prototype testing, blind studies
- Observer rooms, unlimited observer seats
- Focus groups, card sorting, tree testing
- Round robin & rolling scheduling
- Salesforce, Snowflake, Qualtrics, Databricks integrations
- AI moderation
- Centralized participant panel
- Segment and filter participants
- Automated incentives
- CSV import
- External CRM sync
- Candidate eligibility rules
- Centralized AI Repository
- Highlights and AI tagging
- Highlight & video reel creation
- Project synthesis
- AI global synthesis
- Ask AI
- MCP
- Global synthesis
- Project synthesis
- Encrypted data, GDPR DPA
- Granular access control, SSO & SCIM
- Custom consent, data retention
- Research participants
- Video storage
- Help center & email (24/6)
- Customer Success Manager, SLAs
- Concierge migration, custom terms
- Integrate with Slack, Figma, and 50+ tools
- User Interviews B2C + B2B participant panel
- HIPAA compliance at every step of the research process
FREE
- 1 User
- 3 Forms
- Unlimited Form Views
- 500 Submissions/month
- 200 MB File Storage
- 10 Payment Submissions
- Pre-built Themes
- Custom PDFs
- Webhooks
- Integrations
- UTM Tracking
BASIC
- 1 User
- Unlimited Forms
- Unlimited Form Views
- 10,000 Submissions/month
- 500 MB File Storage
- Payment Gateway Integrations
- Branding & Custom Form Themes
- Custom PDFs
- Webhooks
- Integrations
- UTM, GTM, PostMessage Tracking
- Email Audit
- Advanced Email Editor
STANDARD
- 10 Users
- Unlimited Forms
- Unlimited Form Views
- 25,000 Submissions/month
- 2 GB File Storage
- Payment Gateway Integrations
- Branding & Custom Form Themes
- Custom PDFs
- Webhooks
- Integrations
- UTM, GTM, PostMessage Tracking
- Email Audit
- Advanced Email Editor
- Approvals
PROFESSIONAL
- 25 Users
- Unlimited Forms
- Unlimited Form Views
- 75,000 Submissions/month
- 5 GB File Storage
- Payment Gateway Integrations
- Branding & Custom Form Themes
- Custom PDFs
- Webhooks
- Integrations
- UTM, GTM, PostMessage Tracking
- Email Audit
- Advanced Email Editor
- Approvals
PREMIUM
- 100 Users
- Unlimited Forms
- Unlimited Form Views
- 150,000 Submissions/month
- 10 GB File Storage
- Payment Gateway Integrations
- Branding & Custom Form Themes
- Custom PDFs
- Webhooks
- Integrations
- UTM, GTM, PostMessage Tracking
- Email Audit
- Advanced Email Editor
- Approvals
- HIPAA Compliance
- Auto-Trash Submissions
- Record Audit
- SMTP
- Report Scheduler
- Form Encryption
Great Question vs Zoho Forms FAQ
- Which one is cheaper?
- Zoho Forms is the cheaper option, starting at $10/mo vs $129/mo for Great Question.
- Can I use either one for free?
- Zoho Forms has a free plan. Great Question doesn't — though they do offer a free trial.
- How do they charge?
- Different approach here. Great Question uses per-seat pricing, while Zoho Forms goes with flat-rate. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Great Question: Sits in the mid-market range for dedicated research ops platforms — not trying to compete on price with lightweight tools like Maze, but not as expensive as full enterprise suites. They're targeting teams serious enough about research to pay for a dedicated platform but not yet locked into a big-vendor relationship. Zoho Forms: Zoho Forms sits in the budget-to-mid-market range — cheaper than Typeform's upper tiers and competitive with JotForm's paid plans. They're going after cost-conscious SMBs already in the Zoho ecosystem, not trying to out-premium the design-forward players.
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