Gumroad vs Loox Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Gumroad Loox
Starts at Custom $49/mo
Number of plans 1 3
Free plan
Free trial
Pricing model usage-based flat-rate

Gumroad

$0/mo
  • 10% + $0.50 per transaction for all sales through your profile or direct links to your customers
  • 30% per transaction when new customers find and buy from you through our discover marketplace
  • No more tax headaches - we handle everything
  • Simplified global selling - we manage international tax compliance
  • More time for creating - less time dealing with paperwork

Beginner

$0/mo
  • Review request emails
  • Discount for photo reviews
  • Multilingual support

Convert

Popular
$49/mo
  • Video reviews
  • Google Shopping
  • Referrals
  • Remove Loox branding
  • Smart visual sorting
  • Review highlights
  • AI review stories
  • Auto-translated reviews
  • AI review replies

Unlimited

$299/mo
  • Unlimited review requests
  • Unlimited Referrals
  • Priority support

Gumroad vs Loox FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
How do they charge?
Different approach here. Gumroad uses usage-based pricing, while Loox goes with flat-rate. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Loox: Loox sits mid-to-premium in the Shopify reviews app category — pricier than bare-bones review widgets but cheaper than full-blown UGC/loyalty suites. They're chasing brands that already treat visual reviews (photos/videos) as a conversion tool, not merchants just wanting star ratings bolted on.

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