Gumroad vs Sellfy Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Gumroad Sellfy
Starts at Custom $39/mo
Number of plans 1 3
Free plan
Free trial
Pricing model usage-based flat-rate

Gumroad

$0/mo
  • 10% + $0.50 per transaction for all sales through your profile or direct links to your customers
  • 30% per transaction when new customers find and buy from you through our discover marketplace
  • No more tax headaches - we handle everything
  • Simplified global selling - we manage international tax compliance
  • More time for creating - less time dealing with paperwork

Starter

Popular
$39/mo
  • Up to $10k in sales per year
  • Sell downloads, subscriptions and merch
  • Unlimited products
  • Email marketing
  • Core marketing features
  • Transaction fees
  • Digital products
  • Physical product
  • Subscriptions
  • Print-on-demand products
  • Maximum product file size
  • Custom fields
  • Product migration
  • Store editor
  • Store themes
  • Apply custom code
  • Connect your own domain
  • Remove "Sellfy" branding
  • Store design migration
  • Coupon codes
  • Customer reviews
  • Free Email marketing credits
  • Product upselling
  • Cart abandonment
  • Affiliate program
  • PayPal/Stripe gateway support
  • Free SSL certificate
  • Optimized for mobile devices
  • Advanced VAT & tax settings
  • Integrations
  • 24/7 email support
  • Priority support

Business

$79/mo
  • Up to $50k in sales per year
  • Sell downloads, subscriptions and merch
  • Unlimited products
  • Email marketing
  • Custom fields
  • Core marketing features
  • Product upselling
  • Cart abandonment
  • Affiliate marketing
  • Transaction fees
  • Digital products
  • Physical product
  • Subscriptions
  • Print-on-demand products
  • Maximum product file size
  • Product migration
  • Store editor
  • Store themes
  • Apply custom code
  • Connect your own domain
  • Remove "Sellfy" branding
  • Store design migration
  • Coupon codes
  • Customer reviews
  • Free Email marketing credits
  • Cart abandonment
  • Affiliate program
  • PayPal/Stripe gateway support
  • Free SSL certificate
  • Optimized for mobile devices
  • Advanced VAT & tax settings
  • Integrations
  • 24/7 email support
  • Priority support

Premium

$159/mo
  • Up to $200k in sales per year
  • Sell downloads, subscriptions and merch
  • Unlimited products
  • Email marketing
  • Custom fields
  • Core marketing features
  • Product upselling
  • Cart abandonment
  • Affiliate marketing
  • Product and design migration
  • Priority support
  • Transaction fees
  • Digital products
  • Physical product
  • Subscriptions
  • Print-on-demand products
  • Maximum product file size
  • Product migration
  • Store editor
  • Store themes
  • Apply custom code
  • Connect your own domain
  • Remove "Sellfy" branding
  • Store design migration
  • Coupon codes
  • Customer reviews
  • Free Email marketing credits
  • Affiliate program
  • PayPal/Stripe gateway support
  • Free SSL certificate
  • Optimized for mobile devices
  • Advanced VAT & tax settings
  • Integrations
  • 24/7 email support

Gumroad vs Sellfy FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Gumroad has a free plan. Sellfy doesn't — though they do offer a free trial.
How do they charge?
Different approach here. Gumroad uses usage-based pricing, while Sellfy goes with flat-rate. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Sellfy: Sellfy sits in the mid-market of digital commerce platforms — cheaper than Shopify with apps stacked on, but pricier than bare-bones options like Gumroad's free tier. They're clearly targeting creators and small digital businesses who want an all-in-one storefront without stitching together tools, and the annual discount to $29/mo makes Starter competitive for that audience.

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