Hemlane vs AppFolio Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Hemlane AppFolio
Starts at $2/mo Custom
Number of plans 4 3
Free plan
Free trial
Pricing model hybrid custom

Starter

$0/mo
  • Advertise to Apartments.com, Zillow, and 7 more top websites
  • Applicant and tenant screening: national credit, criminal, eviction, and income reporting
  • Full rental accounting: bank sync, cash flow report, income statement, and more

Basic

$2/mo
  • Lease tracking & management
  • Document storage and e-sign
  • Rent collection, late fees, financial tracking, $0 ACH fees
  • Private messaging with tenants
  • Tenant perks with insurance and credit bureau reporting

Essential

$20/mo
  • End-to-end repair coordination with 24/7 emergency support
  • Automatic diagnosis and troubleshooting of repairs
  • Work order management with your service professionals
  • Invoicing and payment for repairs, with no markups
  • State specific leases, amendments, and notices

Complete

Popular
$58/mo
  • All tenant communications done by your property management assistant
  • Access to our vetted repair network
  • Repair price thresholds and approvals
  • VIP customer support
  • Access to our trusted local leasing and turnover network

Core

Custom
  • Property Accounting & Reports
  • End-to-End Marketing & Leasing
  • Work Order Management
  • Inspections & Unit Turns
  • Mobility & Convenience
  • Integrated Communication
  • AppFolio Stack™ Standard Integrations
  • Realm-X Assistant & Messages
  • Purchase Orders & Inventory Tracking
  • Standard Support

Plus

Custom
  • Affordable Housing Capabilities
  • Student Housing Capabilities
  • Advanced Budgeting & Accounting
  • Advanced Data Analysis
  • Custom Fields
  • Realm-X Flows
  • AppFolio Stack™ Premium Integrations
  • Scale & Control
  • AppFolio API (read only)
  • Enhanced Support
  • Maintenance Scheduling & Automated Billing

Max

Custom
  • Leasing CRM
  • Leasing Signals
  • AppFolio API (read/write)
  • Dedicated Customer Success Management

Hemlane vs AppFolio FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Hemlane has a free plan. AppFolio doesn't — you'll need to pay from day one.
How do they charge?
Different approach here. Hemlane uses hybrid pricing, while AppFolio goes with custom. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. Hemlane: Hemlane sits mid-market against the likes of Buildium and AppFolio — not the cheapest way to manage a rental, but far less intimidating than enterprise property management software built for 100+ unit portfolios. They're clearly courting self-managing landlords and small-scale PMs who've outgrown spreadsheets but don't need full-blown PM infrastructure. AppFolio: With no published pricing, no free trial, and hard unit minimums, AppFolio is clearly playing to mid-market and enterprise property managers, not scrappy landlords or small shops. It's positioned as a premium, sales-assisted platform where the gatekeeping itself signals 'we're not for small operators.'

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