Hightouch vs Matillion Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

Hightouch pricing Matillion pricing
Starts at Custom Custom
Number of plans 3 3
Free plan —
Free trial —
Pricing model usage-based usage-based

Price is one row. To weigh the features too, use our feature comparison template →

Hightouch pricing

Official page

Agentic Marketing Platform

Custom
  • Ad Studio
  • Lifecycle Studio
  • AI Decisioning
  • Pre-set amount of monthly personalized actions
  • Integrations with any marketing platform
  • Enterprise security
  • Observability features

Composable CDP

Custom
  • Reverse ETL Platform
  • Hightouch Events
  • Customer Studio
  • Real-time Personalization
  • Identity Resolution
  • Match Booster
  • Unlimited user seats
  • Premium extensions
  • Advanced observability
  • Enterprise security
  • Advanced access management
  • Dedicated expert support
  • Custom SLAs
  • Data Agents

Basic Reverse ETL

$0/mo
  • Up to 2 active syncs
  • Unlimited destination count
  • Unlimited user seats

Matillion pricing

Official page

Developer

Custom
  • 1 developer user
  • Unlimited projects
  • Pre-built connectors
  • Low-code canvas + SQL/Python
  • Built-in Git repository

Teams

Custom
  • 5 developer users
  • Audit log
  • Standard customer support
  • Service Level Agreement

Scale

Popular
Custom
  • 5 developer users
  • Advanced security (custom SSO)
  • Hybrid cloud deployment
  • Data lineage tracking
  • Streaming change data capture
  • Extended log retention (180+ days)
  • Bring-your-own Git integration
  • Premium Support available

Hightouch vs Matillion FAQ

Which one is cheaper?
One or both use custom pricing, so it depends on your specific needs.
Can I use either one for free?
Hightouch has a free plan. Matillion doesn't — though they do offer a free trial.
How do they charge?
Both use a usage-based model, so the comparison is straightforward — it comes down to features and limits at each price point.
Which one is a better deal?
Depends on what you need. Hightouch: Free Reverse ETL undercuts anyone charging for basic sync, which pulls in price-sensitive teams and warehouse-native shops early. But once you're quoting custom pricing for the CDP and agentic tiers, they're clearly playing in premium territory against Segment and traditional CDPs, betting that AI-driven marketing execution justifies a sales-led, opaque price tag.

Still deciding? See the best Hightouch alternatives or the best Matillion alternatives, ranked with verified pricing.

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