Hightouch vs Metabase Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
| Hightouch pricing | Metabase pricing | |
|---|---|---|
| Starts at | Custom | $100/mo |
| Number of plans | 3 | 4 |
| Free plan | ||
| Free trial | — | |
| Pricing model | usage-based | hybrid |
Price is one row. To weigh the features too, use our feature comparison template →
Agentic Marketing Platform
- Ad Studio
- Lifecycle Studio
- AI Decisioning
- Pre-set amount of monthly personalized actions
- Integrations with any marketing platform
- Enterprise security
- Observability features
Composable CDP
- Reverse ETL Platform
- Hightouch Events
- Customer Studio
- Real-time Personalization
- Identity Resolution
- Match Booster
- Unlimited user seats
- Premium extensions
- Advanced observability
- Enterprise security
- Advanced access management
- Dedicated expert support
- Custom SLAs
- Data Agents
Basic Reverse ETL
- Up to 2 active syncs
- Unlimited destination count
- Unlimited user seats
Open Source
- Ask questions with AI
- SQL generation
- 20+ supported data sources
- Unlimited questions & dashboards
- Write SQL or explore just by clicking
Starter
- Ask questions with AI
- SQL generation
- 20+ supported data sources
- Unlimited questions & dashboards
- Write SQL or explore just by clicking
- 3-day support via email, support form, Slack, or Teams
Pro
- Row and column level permissions
- SSO
- Caching controls
- Usage analytics & auditing
- Multi-tenant embedded analytics
- Whitelabel ready
- AI usage auditing and controls
Enterprise
- Custom pricing aligned with your business model
- Our help with procurement
- Dedicated success engineer
- Air gap available
- 1-day support SLA
Hightouch vs Metabase FAQ
- Which one is cheaper?
- One or both use custom pricing, so it depends on your specific needs.
- Can I use either one for free?
- Both offer free plans, so you can try each without paying. Start with whichever fits your workflow better and upgrade when you hit the limits.
- How do they charge?
- Different approach here. Hightouch uses usage-based pricing, while Metabase goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Hightouch: Free Reverse ETL undercuts anyone charging for basic sync, which pulls in price-sensitive teams and warehouse-native shops early. But once you're quoting custom pricing for the CDP and agentic tiers, they're clearly playing in premium territory against Segment and traditional CDPs, betting that AI-driven marketing execution justifies a sales-led, opaque price tag. Metabase: Metabase undercuts the heavyweights like Tableau and Looker by a wide margin, and that $100 entry point makes it the accessible, mid-market-friendly pick. The free open-source version is the real wedge, since it lets them win bottom-up with technical teams who later convert to paid Cloud.
Still deciding? See the best Hightouch alternatives or the best Metabase alternatives, ranked with verified pricing.
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