HoneyBook vs HubSpot Pricing (2026)

How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.

HoneyBook HubSpot
Starts at $29/mo $20/mo
Number of plans 3 4
Free plan
Free trial
Pricing model flat-rate hybrid

Starter

$29/mo
  • Unlimited clients and projects
  • Invoices and payments
  • Proposals and contracts
  • Calendar
  • All professional templates
  • Client portal
  • Basic reports
  • Up to 2 live lead forms
  • HoneyBook AI

Essentials

Popular
$49/mo
  • Scheduler
  • Automations
  • QuickBooks Online integration
  • Up to 2 team members
  • Up to 10 live lead forms
  • SMS reminders
  • Remove "Powered by HoneyBook"
  • Standard reports
  • HoneyBook AI

Premium

$109/mo
  • Unlimited team members
  • Priority support
  • Multiple companies
  • Advanced reports
  • Unlimited live lead forms
  • HoneyBook AI

Free

$0/mo
  • Free Marketing tools
  • Free Sales tools
  • Free Service tools
  • Free Content tools
  • Free Data tools
  • Free Revenue tools

Starter

Popular
$20/mo
  • Free tools with increased limits
  • Email marketing
  • Live chat
  • Simple marketing automation
  • CRM segments
  • Messaging Insights (beta)
  • Ad management
  • Data agent (beta)

Professional

Popular
$890/mo
  • Agent Hub
  • AEO (beta)
  • Social media
  • Marketing studio (beta)
  • Omni-channel marketing automation
  • Video creation & editing

Enterprise

$3600/mo
  • Multi-touch revenue attribution
  • Lookalike Segments (beta)
  • Customer journey analytics
  • Email approvals
  • Limit access to content and data
  • Behavioral event triggers and reporting

HoneyBook vs HubSpot FAQ

Which one is cheaper?
HubSpot is the cheaper option, starting at $20/mo vs $29/mo for HoneyBook.
Can I use either one for free?
HubSpot has a free plan. HoneyBook doesn't — though they do offer a free trial.
How do they charge?
Different approach here. HoneyBook uses flat-rate pricing, while HubSpot goes with hybrid. That changes the math depending on your team size and usage.
Which one is a better deal?
Depends on what you need. HubSpot: HubSpot plays premium in the CRM/marketing space — that $890/mo Professional tier plus a mandatory $3K onboarding fee prices out small businesses fast, especially compared to cheaper CRM-only tools. They're clearly hunting mid-market and up, betting that bundling marketing, sales, and service into one platform justifies the premium over piecing together point solutions.

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