Hootsuite vs Planable Pricing (2026)
How do these two stack up on price? Here's what each one costs, what you get, and where the value sits.
Standard
- Schedule unlimited social posts*
- Generate posts and images with AI
- Respond to messages from one inbox
- Monitor your brand and competitors
- Social accounts
- User seats
- Departmental organization
- Notification management
Professional
Popular- Manage unlimited social accounts
- Automate inbox replies and workflows
- Forecast social trends up to 90 days ahead
- Build custom performance reports
- Social accounts
- User seats
- Departmental organization
- Notification management
Advanced
- Review and approve content with your team
- Assign and auto-route messages to the right team members
- Coordinate content and customer care
- Measure team performance and efficiency
- Social accounts
- User seats
- Departmental organization
- Notification management
Enterprise
- Prove the impact of social with advanced analytics
- Uncover trends across social, digital, and AI with advanced listening
- Secure access with single sign-on (SSO)
- Stay compliant with custom compliance solutions
- Social accounts
- User seats
- Departmental organization
- Notification management
Basic
- 60 posts/ workspace/ month
- Unlimited users
- 4 social pages/ workspace
- 2 types of approval
- Feed & Calendar views
- 3 campaigns/ workspace
- MCP Connector
Pro
Popular- 150 posts/ workspace/ month
- Unlimited users
- 10 social pages/ workspace
- 3 types of approval
- Feed, Calendar & Grid views
- 10 campaigns/ workspace
- MCP Connector
- Public API
Enterprise
- Unlimited posts
- Multi-level approvals
- Feed, Calendar, Grid & List views
- Pay by bank/ wire transfer
- Dedicated account manager
- Unlimited campaigns
- SSO integration
- MCP Connector
- Public API
- Analytics add-on available
- Social inbox add-on available
Hootsuite vs Planable FAQ
- Which one is cheaper?
- Planable is the cheaper option, starting at $33/mo vs $99/mo for Hootsuite.
- Can I use either one for free?
- Neither has a free plan. But Hootsuite and Planable offer a free trial.
- How do they charge?
- Different approach here. Hootsuite uses per-seat pricing, while Planable goes with hybrid. That changes the math depending on your team size and usage.
- Which one is a better deal?
- Depends on what you need. Hootsuite: Hootsuite sits in the premium-to-mid range of social media management tools — pricier than scrappy challengers like Buffer or Later, but positioned as the enterprise-grade veteran with deeper analytics and integrations. They're chasing mid-market and enterprise teams willing to pay for reliability and breadth, not price-sensitive solo creators. Planable: At $33-49/mo, Planable sits mid-pack — pricier than bare-bones scheduling tools but cheaper than full-suite platforms like Sprout Social or Hootsuite's upper tiers. They're clearly courting agencies and content teams who care more about approval workflows and visual content review than deep analytics or paid social management.
Still deciding? See the best Hootsuite alternatives or the best Planable alternatives, ranked with verified pricing.
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